Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Email Marketing & AutomationMobile Responsive Email Design Checklist Infographic

    Your Checklist For Optimizing Your Email Design To Be Mobile Responsive

    Nothing disappoints me as much as when I flip open an email I’m looking forward to on my mobile device and can’t read it. Either the images are hard-coded widths that won’t respond to the display, or the text is so wide that I’d have to scroll back and forth to read it. Unless it’s critical, I don’t wait to…

  • Content Marketingshare psychology

    What Motivates You to Share Online? The Psychology of Sharing

    We share daily through our blog posts and social presence. Our motivation is pretty simple – when we find fantastic content or discover something ourselves, we want to let you know about it. That makes us a connector of great information and provides value to you, our reader. By doing so, we keep you engaged and hope to deepen our…

  • Content Marketingscoopshot ugc rights

    How to Harness User-Generated Content Without Being Sued

    User-generated images have become a valuable asset for marketers and media brands, providing some of most engaging and cost effective content for campaigns– unless of course it results in multimillion dollar lawsuit. Each year, several brands learn this the hard way. In 2013, a photographer sued BuzzFeed for $3.6 million after discovering the site had used one of his Flickr…

  • Marketing Infographicsprocessing power

    Technology Isn’t Slowing Down a Bit… er Flop!

    Gordon E. Moore was the co-founder of Intel and Fairchild Semiconductor who wrote a paper 50 years ago that predicted a doubling of the number of components per integrated circuit every year. 10 years later, in 1975, he revised the forecast to every 2 years… and his prediction has been largely accurate. It’s now known as Moore’s Law. To provide…

  • Analytics & Testingseevolution heatmap

    SeeVolution: Heatmaps and Real-Time Analytics

    Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing accurate and comprehensive analytics at a glimpse of an eye. SeeVolution’s technology helps users instantly improve their website with a…

  • Analytics & TestingDepositphotos 64040231 s

    What Measures Marketers Need to Take to Succeed Online

    The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, e-commerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the…

  • Content Marketingcontent creation sharing

    Content Marketing is a Balance of Curation and Creation

    As we review topics on Martech Zone to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the…

  • Marketing Infographicsgenerate leads marketing automation

    4 Elements to Drive Lead Generation with Marketing Automation

    Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps that’s the issue… companies are trying to fit marketing automation rather than finding a platform that already matches their internal processes, strengths and resources. I’m weary…

  • E-commerce and Retailvisa checkout

    Visa’s Single Sign-On Checkout is a Winner!

    Single sign-in has been proven effective across the board – either utilizing social logins to complete landing page forms, or now by using payment technologies to quickly convert a customer. Visa offers a single-sign on system called Visa Checkout that already has wide adoption. With rapid growth over the last 10 months, Visa Checkout has seen significant adoption and conversation…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership