Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- E-commerce and Retail
Is Vine the Diamond in the Rough of Social Commerce?
While I was at the IRCE, I was pretty excited when one speaker, Danny Gavin, stopped me and told me he had seen me speak years ago at an event in Austin. Danny is one of the Internet’s top marketers… developing cutting-edge Internet marketing and social media campaigns for Brian Gavin Diamonds. With his expertise, he’s helped to propel BGD…
- E-commerce and Retail
IDS Fulfillment: Flexible Warehouse and Fulfillment Services
Quite a few years ago, I got to take a tour of the IDS facility here in the Midwest. It was quite an eye opener for me since I’d never seen the advancements that had happened in the logistics, warehouse and fulfillment industries. Fast forward to this year and I had an amazing discussion with a high school entrepreneurship where…
- Event Marketing
How Ink Factory’s Graphic Recordings Make Meetings, Events, and Presentations Unforgettable
Capturing—and keeping—your audience’s attention is more challenging than ever. Whether you’re hosting a corporate training, delivering a keynote, or pitching a bold new idea, it’s not enough to present content—you have to make it stick. That’s where Ink Factory comes in, offering a powerful visual tool that transforms live content into vibrant, memorable illustrations through the art of graphic recording.…
- Social Media & Influencer Marketing
Finally – A Resource to Keep Abreast of Social Media Marketing!
The incredible folks at Social Media Examiner have launched their exclusive membership community, The Social Media Marketing Society. The purpose of the Society is to help you discover new ideas, avoid trial and error, implement the newest social tactics and find what works best with social media marketing. When you join the Society, you’ll receive three original training sessions each…
- Sales Enablement, Automation, and Performance
AtEvent Card Scanner: Automate and Enhance Lead Capture at Events
I’m heading to Chicago tomorrow to interview a ton of companies at the Internet Retailer Conference & Exhibition. My standard process on this is to record interviews through the day, write notes, collect business cards, and then head to my hotel room when everyone else is getting together for drinks. Before I forget anything, I submit all the contacts to…
- Customer Data Platforms
Please Stop Comparing NSA Spying with Marketing
One of the conversations I continue to see rising to the top of the NSA spying controversy is that companies are already collecting this kind of data on Americans for marketing efforts. For those outside the United States, the Constitution is quite clear with the Fourth Amendment to our Bill of Rights as citizens. The Fourth Amendment to the Bill…
- Analytics & Testing
How to Use Google Analytics to Improve Your Marketing Efforts
Sometimes I think they should change the name of analytics to questionalytics because analytics doesn’t ever seem to provide the analysis you’re looking for… it often generates more questions. If you don’t understand the data behind the filters, segments, and charts – you may be making some terrible assumptions based on how you pull specific reports. Case in point, the…
- Marketing Infographics
The Current State of B2B Marketing Automation
Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great marketing automation platform…
- Content Marketing
Are Your Video Ads Being Seen?
A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube advertising platforms to…
- Email Marketing & Automation
Your Checklist For Optimizing Your Email Design To Be Mobile Responsive
Nothing disappoints me as much as when I flip open an email I’m looking forward to on my mobile device and can’t read it. Either the images are hard-coded widths that won’t respond to the display, or the text is so wide that I’d have to scroll back and forth to read it. Unless it’s critical, I don’t wait to…
