Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-      A Complete Set of Tips to Increase Your Pay Per Click Advertising ROIWhile this infographic from Datadial states for small business , I'll be honest that we work with some enterprise and large businesses that don't take advantage of many of these tips! This may be the most complete list of tips… 
-      How Can Retailers Capitalise on the International E-commerce Opportunity this Christmas?With the global market for cross-border e-commerce now valued at £153bn ($230bn) in 2014 , and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring… 
-      The Benefits of Testing Coupons and DiscountsDo you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won't touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability.… 
-    How to Create Content Ideas for a New ClientCreating content ideas for a new client is a critical process that can significantly impact the success of marketing campaigns. Here's a structured approach to conceptualizing and strategizing content for a new client. A blank page can be an intimidating… 
-      5 Proven Times to Send Your Automated EmailsWe're huge fans of automated emails. Companies don't often have the resources to touch each prospect or customer on a frequent basis, so automated emails can have a dramatic impact on your ability to communicate and nurture both your leads… 









