Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Understanding Inbound Marketing Metrics: A Four-Level Framework for Smarter Analytics
Inbound marketing is rooted in attracting, engaging, and delighting customers through the delivery of valuable content and experiences. As marketing tools become more sophisticated, so too must our ability to measure the effectiveness of our efforts. For inbound marketers, the…
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Groove: Helpdesk Ticketing for Support Teams
If you're an inbound sales team, customer support team, or even an agency you recognize quickly how prospect and customer requests can get lost in the tidal wave of emails that each person receives online. There has to be a…
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A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI
While this infographic from Datadial states for small business , I'll be honest that we work with some enterprise and large businesses that don't take advantage of many of these tips! This may be the most complete list of tips…
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Best Practices for Email Outreach to Influencers
Since we're pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We've shared before how to write an effective pitch and this infographic is a great follow-up that…
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Infographic: What is Account-Based Marketing?
Account-Based Marketing is strategic approach to business marketing in which an organization considers and targets prospect or customer accounts based on the likelihood of them doing business with the company. This is typically based on an ideal customer profile (…
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How Can Retailers Capitalise on the International E-commerce Opportunity this Christmas?
With the global market for cross-border e-commerce now valued at £153bn ($230bn) in 2014 , and predicted to surge to £666bn ($1 trillion) by 2020, the business opportunity for UK retailers has never been greater. International consumers are increasingly favouring…
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The Benefits of Testing Coupons and Discounts
Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won't touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability.…
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5 Data Disconnects and Bad Marketing Assumptions
We recently ran a user experience test of our site, and the results were split. The audience loved our content but were irritated by our advertising - especially where it was sliding in or popping up. While the testing validated…
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How to Create Content Ideas for a New Client
Creating content ideas for a new client is a critical process that can significantly impact the success of marketing campaigns. Here's a structured approach to conceptualizing and strategizing content for a new client. A blank page can be an intimidating…
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5 Proven Times to Send Your Automated Emails
We're huge fans of automated emails. Companies don't often have the resources to touch each prospect or customer on a frequent basis, so automated emails can have a dramatic impact on your ability to communicate and nurture both your leads…
