Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Do You Have a Home Page Video? Should You?
I recently came across the State of Video 2015 report from Crayon , a site that mentions it has the most comprehensive collection of marketing designs on the web. The 50-page research report focused primarily on detailed breakdowns of which…
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Consumer Data You Should Be Tracking in Your Interactive Content
While we can all, for the most part, agree that interactive content isn't anything "new," advances in marketing technology have made interactive content all the more useful to one's marketing efforts. Most types of interactive content allow brands to collect…
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Torchlite: Digital Marketing with a Collaborative Economy Solution
By now, you’ve probably come across this quote from Tom Goodwin , senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no…
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Consumers Prefer Choice and Interactivity… even with Video
There are three basic types of sites that organizations publish for their company: Brochure - a static website that's simply a showcase for visitors to check out. Dynamic - a consistently updated site that provides news, updates, and other media.…
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What Is Passive Data Collection?
Although clients and suppliers cite passive data collection as a growing source of consumer insights, roughly two-thirds say they will not use passive data two years from now. The finding comes from research conducted by GfK and IIR among over…
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Your B2B Strategy Should Include Ecommerce
Did you know that we've added a services shop on Martech ? We don't promote it a ton (yet) as we continue to dabble, but we are seeing more and more companies that just want up front pricing and don't…
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Something Smells with WordPress Plugin Ratings & Reviews
Contributing to the open source movement can be amazing, but this week wasn't one of those times. We've been contributing to the WordPress community for a decade now. We've built countless plugins. Some have been retired, and others have incredible…
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Why I Work for Free and Wil Wheaton May Be Incorrect
This post isn't a debate, and I'm not trying to start an argument with Wil Wheaton and his post, you can’t pay your rent with the unique platform and reach our site provides . Wil Wheaton is an established brand…
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Should You Invest in Online Review Monitoring to Manage Your Reputation?
Amazon , Angie's List , Trustpilot , TripAdvisor , Yelp , Google Business Profile , Yahoo! Local Listings , Choice , G2 Crowd , TrustRadius , TestFreaks , Which? , Salesforce AppExchange , Glassdoor , Facebook Ratings & Reviews ...
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Google Launches Shopping Insights… and it’s Awesome!
One of the large businesses that we worked with had an issue that's really common throughout most national businesses. As marketers, we tend to focus on our business as if there were no geographic boundaries or changes over time -…
