Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
Did You Know That “On Hold Marketing” Existed?
I’ll be honest. When Steve Hashman, Director, Marketing & Products at Exponential Solutions at The CUBE, wrote me with an infographic pitch about On Hold Marketing, I think I chuckled out loud and mumbled to myself, Are you kidding me?. But, like any good marketer, Steve did his homework and put together an infographic that makes the opportunity very, very…
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Analytics & Testing
The Data Points to a Surprise Super Bowl Commercial Winner
The most effective Super Bowl commercials may not be the ones you think. While our ability to collect data is growing, our ability to understand data is still catching up. At Perscio, our team of data scientists did a deeper analysis of Twitter activity during the Super Bowl and found that the most popular commercials aren’t necessarily the ones getting…
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Analytics & Testing
Listen to What Matters on Twitter with Narratif
Narratif has just launched its tool based on latent search technologies to sift through the tidal wave of Twitter conversations and provide meaningful trending data. Rather than providing dry, quantitative data about sentiment, number of retweets, etc., Narratif povides results formatted and condensed as ranked conversations (or stories) with influencers. The interface is simple, fast and nicely laid out. It…
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Analytics & Testing
Boost Your Social Media Influence with Unmetric’s Smart Data Tool
In the world where most businesses’ online expansion largely depends on their social networking activities, developing an engaging social media strategy may be a true challenge. Yet the astonishing potential of social media marketing keeps driving businesses towards these channels to attract prospects and increase brand awareness. In relation to the rapid expansion of social media strategies, a 2013 study…
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Analytics & Testing
The Cause and Staggering Consequences of Data Issues
Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well. Sales efficiency is a…
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Email Marketing & Automation
5 Email Optimization Tips to Increase Opens and Clicks
It doesn’t get much simpler than this infographic from ContentLEAD. Prospects are inundated with email due to the low cost per lead and high conversion rate. But that spells a huge problem… your email is lost in the inbox amongst hundreds or thousands of other push marketing messages. What can you do to differentiate your email communications from the crowd?…
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Analytics & Testing
Where do Visitors Click on a Blog?
We’ve been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase. One of the major tests that we did in preparation was to remove the built-in…
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Analytics & Testing
Infegy Atlas: Intelligent Answers from Social Media
Missing from much of the research I view online is the context of the statistics provided. The statistics are misleading (often on purpose) and based upon windows of ideal circumstances or unusual events. However, they’re shared anyways. Case in point, I’m pretty confident that virtually any medium would tell you they have the best return on investment (ROI). Everyone can’t…
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Content Marketing
7 Tactics to Boost Your Content Creation
On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing, on 10 Content Creation Tactics for When the Well Runs Dry. While we did have fun making jokes and doing little dances behind the scenes, there were some great insights shared on the webinar. Here are 7 key takeaways from our content creation tactics webinar:…
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Social Media & Influencer Marketing
Add a Tweetwall to Your Next Event With Hootfeed
Have you ever wanted to have a Tweet wall in your office or at an event? There are quite a few solutions out there, but none might be as simple to use as Hootsuite’s Hootfeed. The HootFeed is an easy-to-customize tool, which animates the Twitter activity you care about live; encouraging your guests to interact with the event’s feed. By…
