Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Personalizing the Customer’s Shopping Journey
Tailoring the shopping experience to individual consumers isn’t a new idea. Just think about the feeling you get when you visit a local restaurant and the waitress remembers your name and your usual . It feels good, right? Personalization is…
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What Elements Should You Be Testing in Your Email Campaigns?
Using our inbox placement platform, we did a test a couple of months ago where we reworded our newsletter subject lines. The result was incredible - our inbox placement increased by over 20% across the seed list that we created.…
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Personalization is not Automated
Direct responses via email, Facebook and Twitter are getting more and more sophisticated, allowing people to substitute strings in their messaging. Software applications make the mistake of calling this personalization . This is not personalization. 1.webp" class="s3-link"> This is customization…
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3 Lessons Content Marketers Should Learn from Retail
Erin Sparks runs Edge of the Web radio, the podcast we sponsor and participate in every week . Erin and I have become good friends over the years and had an amazing discussion this week. I was discussing an upcoming…
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13 Ways to Target Your Display Advertising
Display advertising continues to advance in its sophistication as we previously discussed on our interview regarding Programmatic Advertising with Pete Kluge of Adobe . If you're thinking about expanding your promotions into display advertising, there are quite a few ways…
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What is Real-Time Bidding (RTB)?
In both paid search, display and mobile advertising, there's plenty of inventory to purchase impressions on. In order to acquire solid results, you should be testing the purchase of hundreds or even thousands of keyword combinations on paid search. If…
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Infer Net New Leads: Identify and Send the Best Leads in Salesforce
Businesses are struggling to interpret mountains of data about their customers and what motivates them. It’s nearly impossible to see the forest from the trees when people are focused on their system of record vs. extracting useful insights from all…
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Yashi Video Advertising by Geographic Region
As video viewing continues to rise, there's an opportunity to reach a very specific audience using various targeting techniques. With Yashi , businesses can set up an exact latitude and longitude and customize a radius around it, serving ads only…
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The Impact of Collecting and Enhancing B2B Data for Marketing
When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency - and subsequent opportunity - in the hand-off. Decades later and I find that this is even true with…
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DivvyHQ: High Volume Content Planning and Workflow
If you're working at an enterprise company, content planning and execution is central to your overall marketing strategy. The challenge is managing ideas, resources, assignments, and reviewing overall production status. DivvyHQ 's platform provides all the tools necessary from ideation…
