Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Why Your B2B Marketing Needs an Early Warning System
The saying you snooze, you lose applies directly to marketing, but unfortunately not many marketers seem to realize this. Too often, they wait until the last minute to learn about valuable prospects or a customer that is on the cusp from leaving, and these delays can seriously impact an organization’s bottom line. Every B2B marketer needs an early warning system…
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Content Marketing
The #1 Question Search Engine Users Ask About Your Business
How? In 2014, out of all of the searches on Google, how was the #1 term used by search engine users. Every product or service sold across the Internet answers a How. The question is whether or not you’re the destination for the information they’re seeking. If you’re a sports drink, the how might be how to deal with cramps,…
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Marketing Infographics
You Might Be Surprised Which B2B Referrals Are Closing
The sales machine at any B2B company has to be fine-tuned, well-oiled, and running full speed to truly make a difference to the bottom line. I believe that many companies suffer simply because they’re so dependent upon new business via cold calls, but their staff doesn’t have the right team in place to do the hard work to achieve success.…
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Content Marketing
Why Infographics are an Absolute Must in Content Marketing
Last year was an banner year for our agency’s infographic program. I don’t think there’s a week going by that we don’t have a handful in production for our clients. Every time we see a lull in our client’s performance, we begin researching topics for their next infographic. (Contact us for a quote!) Many times we combine those strategies with…
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Content Marketing
10 Ways to Increase Pageviews with Your Content Strategy
Good advice is timeless as is the information in this infographic. Diana Adams of BitRebels put together a list 10 Ways to Supercharge the Pageviews On Your Posts and NowSourcing turned it into a beautiful infographic. The advice is straightforward: Post good content frequently (yes, I know we’ve been off during the holidays). Make your posts shareable – we love…
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Marketing Infographics
Does Facebook Compare to LinkedIn for Business Networking?
We live in an increasingly digital age. Richard Madison of the Brighton School of Business & Management created this infographic which explores the merits of using both Facebook and LinkedIn for Networking and for Marketing. Did you know that there are 1.35 billion users on Facebook, and while the network is often overlooked as a professional resource that there are…
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Analytics & Testing
Stop Saying Attention Spans are Decreasing, They’re NOT!
We love snackable content just as much as the next person, but I believe there’s a huge misconception in our industry. The notion that attention spans are decreasing needs some context put around it. First, I absolutely disagree that people are spending less energy educating themselves around their next purchasing decision. Consumers and businesses that spent a lot of time…
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Marketing Infographics
The Rise of the Modern Mobile Traveler
Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as:…
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Sales Enablement, Automation, and Performance
The B2B Social Selling Journey: Building Trust and Closing Deals
Inbound versus outbound always seems to be a debate between sales and marketing. Sometimes, sales leaders think if they had more people and more phone numbers that, they could make more sales. Marketers often think that if they just had more content and a larger budget for promotion, they could drive more sales. Both may be true, but the culture…
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Marketing Infographics
Prioritization vs. Multitasking: Why Focusing Beats Juggling in Business and Beyond
Multitasking is often worn as a badge of honor. With smartphones buzzing, inboxes flooding, and overlapping meetings, it’s easy to feel productive simply by juggling it all. However, growing evidence from neuroscience, psychology, and business research tells a very different story: multitasking is inefficient and costs us time, money, and mental clarity. The alternative, prioritization, is far more effective. And…
