Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Please Stop Comparing NSA Spying with Marketing
One of the conversations I continue to see rising to the top of the NSA spying controversy is that companies are already collecting this kind of data on Americans for marketing efforts. For those outside the United States, the Constitution…
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How to Use Google Analytics to Improve Your Marketing Efforts
Sometimes I think they should change the name of analytics to questionalytics because analytics doesn't ever seem to provide the analysis you're looking for... it often generates more questions. If you don't understand the data behind the filters, segments, and…
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The Current State of B2B Marketing Automation
Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key…
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Are Your Video Ads Being Seen?
A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It's not all bad news... even a video…
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Your Checklist For Optimizing Your Email Design To Be Mobile Responsive
Nothing disappoints me as much as when I flip open an email I'm looking forward to on my mobile device and can't read it. Either the images are hard-coded widths that won't respond to the display, or the text is…
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What Motivates You to Share Online? The Psychology of Sharing
We share daily through our blog posts and social presence. Our motivation is pretty simple - when we find fantastic content or discover something ourselves, we want to let you know about it. That makes us a connector of great…
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How to Harness User-Generated Content Without Being Sued
User-generated images have become a valuable asset for marketers and media brands, providing some of most engaging and cost effective content for campaigns– unless of course it results in multimillion dollar lawsuit. Each year, several brands learn this the hard…
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Technology Isn’t Slowing Down a Bit… er Flop!
Gordon E. Moore was the co-founder of Intel and Fairchild Semiconductor who wrote a paper 50 years ago that predicted a doubling of the number of components per integrated circuit every year. 10 years later, in 1975, he revised the…
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How to Improve Your Failing Content Marketing Strategy
We asked the question recently - and provided some definition around - whether or not your content marketing strategy was about productivity, presence, or building authority . The problem we continue to see is companies solely focused on spewing content…
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SeeVolution: Heatmaps and Real-Time Analytics
Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing…
