Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Strikingly: Import Your LinkedIn Profile Into A Beautiful, Mobile-Optimized Resume Site
There are often times when you don’t need to spend thousands of dollars on a new site – you just need a placeholder for an event or online portfolio, a simple product page or just to display your online resume. Strikingly offers a hosted solution where you can build out 3 mobile-optimized, beautiful sites for under $100 per year. Strikingly…
- Analytics & Testing
The Challenge of Marketing Silos and How to Break Them
Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own…
- Marketing Infographics
How to Select a Sales Automation Solution
While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can’t manage everything and that also means simple administrative tasks that once accounted for 20% of our day. A primary example of one of the industries that are taking a…
- Analytics & Testing
How to Score the Winning Goal in the E-Commerce Game
While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home a win. Before the season starts, teams…
- Marketing Infographics
What Will the Internet Look Like in the Next Century?
To think that my children are growing up in an age where the Internet was always here is quite amazing. The fact that we’ve moved from simple dial-up to having dozens of devices in our homes that are connected, recording, and helping us navigate daily is incredible. Thinking 100 years from now is well-beyond my vision. With the explosion of…
- Content Marketing
How to Make Your Content More Shareable
The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a perfect share. I believe there are a combination of factors and events that lead up to great content being shared.…
- Email Marketing & Automation
Email Insights: How to Research Your Email Competition
When do your competitors send their emails? What do those emails look like? What kind of subject lines do they use? What are the most popular email newsletters in your industry? These are the kinds of questions that can be answered using Email Insights, a tool for email marketers to research the most popular email newsletters and/or your competition. Email…
- Content Marketing
Key Findings on How Marketers Optimize Social Content
Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey. Key findings include: Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day. Marketers most commonly cited the use of visual content, hashtags and usernames as important tactics for optimizing social media content. Over…
- Content Marketing
How the Connected Enterprise Will Create a $47B Identity Security Market
In the last year, the average data breach cost companies a total of $3.5M, which is 15% more than the previous year. As a result, CIOs are searching for ways to keep their corporate data protected while minimizing productivity loss for employees. Ping Identity presents the facts about the identity security market and offers solutions for how companies can enable…
- Content Marketing
Increase the Chances Your Content Goes Viral with these 5 Tactics
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos. However, I’ve never seen anyone hit it out of the park every time. Some try to hard, some fall short… it’s truly a combination of talent and…
