Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Lyris Launches Automated Content Personalization
Lyris has released Lyris Predictive Personalization , a content engine for publishers to combine machine learning with digital messaging automation to deliver contextually personalized content to each individual subscriber. By effectively combining content with audience demographic and behavioral data, Lyris…
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ClearSlide: Drive More Sales with Seamless Engagement & Insights
Building meaningful buyer relationships today is harder than ever. Sales teams juggle countless tools, chase fragmented data, and struggle to engage buyers consistently across touchpoints. Content gets buried, communications miss the mark, and reps often guess at next best actions.…
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What are the Elements of the Best Facebook Contest Apps?
Today I actually had the pleasure - thanks to an invite from Jay Baer - of sharing tacos and Margaritas with the leadership team from ShortStack out at Social Media Marketing World. I made sure to let the team from…
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Why Responsive Web Design? Here are 8 Reasons
We released a fantastic video on what responsive web design is and how you can test your own site to see whether it's optimized for viewing on a mobile device or tablet. It's not too late for you to get…
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Why Have People Stopped Following Your Brand?
One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter . Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I'm going…
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The Message Cloud Combines Contextualized Messaging to In-Store Mobile Experiences
SmartFocus announced at the Mobile World Congress today that it will be offering the world's first virtual beacons. The virtual beacons allow for proximity-based marketing without difficult hardware integration or maintenance. Companies can trigger micro-location messaging to enable a contextual…
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3 Astounding Stats Supporting Social Selling
One of the common traits I continue to see in the most effective business development people or sales staff is that they're incredibly well-connected. My good friend Doug Theis of Innovative Integrations, an Indianapolis-based managed services company is one of…
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Keep Watch on Your Online Competition with Rivalfox
Rivalfox collects data from a variety of sources on your competitors and makes the data easily accessible from a single competitor data hub. Sources include traffic, search, website, newsletter, press, social and even people and job changes. Rivalfox is a…
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Time to Rap About Your Business (Don’t Miss Mine)
It started with a Tweet... Douglas Karr Rap Tribute https://t.co/oPodYLEZnQ @martech_zone #rappitt http://t.co/gVR64opiLM — Rapp Itt (@rappittmusic) March 10, 2015 To say I was blown away is an understatement. I couldn't stop laughing at how well this rap was writte…
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The Rise of E-commerce: How Online Shopping is Reshaping Retail in 2015
The retail industry is undergoing a significant transformation, driven by the increasing shift to online shopping. E-commerce has evolved from a convenient alternative to brick-and-mortar stores into a dominant force shaping consumer habits and business strategies. With more consumers turning…
