Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    Lyris Launches Automated Content PersonalizationLyris has released Lyris Predictive Personalization , a content engine for publishers to combine machine learning with digital messaging automation to deliver contextually personalized content to each individual subscriber. By effectively combining content with audience demographic and behavioral data, Lyris… 
-    Why Responsive Web Design? Here are 8 ReasonsWe released a fantastic video on what responsive web design is and how you can test your own site to see whether it's optimized for viewing on a mobile device or tablet. It's not too late for you to get… 
-    Time to Rap About Your Business (Don’t Miss Mine)It started with a Tweet... Douglas Karr Rap Tribute https://t.co/oPodYLEZnQ @martech_zone #rappitt http://t.co/gVR64opiLM — Rapp Itt (@rappittmusic) March 10, 2015 To say I was blown away is an understatement. I couldn't stop laughing at how well this rap was writte… 
-    The Rise of E-commerce: How Online Shopping is Reshaping Retail in 2015The retail industry is undergoing a significant transformation, driven by the increasing shift to online shopping. E-commerce has evolved from a convenient alternative to brick-and-mortar stores into a dominant force shaping consumer habits and business strategies. With more consumers turning… 









