Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Here’s What We Did to Triple Organic Traffic
The last year has been one where we’ve been working tirelessly on clients… so much so that we’ve often ignored our own back yard. Martech Zone is a significant publication with a few thousand blog posts over ten years. We’ve…
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And Now for the Dark Side of B2B Content Marketing
As a company applies the resources necessary for an effective content strategy, it’s sometimes a tough expense to swallow since it requires gaining momentum and authority in their industry. They truly don’t have any choice outside of purchasing expensive leads…
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Numerics: An Integrated Widget Dashboard for iOS
Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales…
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Are You Meeting Consumer Shopping Expectations This Year?
When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right…
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Your B2B Sales Strategy Hasn’t Adjusted to the Buyer’s Journey
Alright… this is going to sting a little, especially to my friends in sales: Sales teams are struggling to engage with customers and meet their targets leading to a loss in sales productivity. The customer is increasingly difficult to reach,…