Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • social listening

    Customers Are Trying To Reach You On Social Media, Are You There?

    5 out of every 6 requests made by consumers on social media to a business go unanswered. Businesses continue to make the terrible mistake of utilizing social media as a broadcast medium rather than recognizing its impact as a communication…

  • Depositphotos 20583963 m

    Here’s What We Did to Triple Organic Traffic

    The last year has been one where we’ve been working tirelessly on clients… so much so that we’ve often ignored our own back yard. Martech Zone is a significant publication with a few thousand blog posts over ten years. We’ve…

  • dark side content marketing

    And Now for the Dark Side of B2B Content Marketing

    As a company applies the resources necessary for an effective content strategy, it’s sometimes a tough expense to swallow since it requires gaining momentum and authority in their industry. They truly don’t have any choice outside of purchasing expensive leads…

  • social media email marketing tips

    Like Apples and Cheese, Email and Social Media Marketing

    I love that quote from Tamsin Fox-Davies, Senior Development Manager at Constant Contact, describing the relationship between social media and email marketing: Social media and email marketing are like cheese and apples. People don’t think they go together, but they’re…

  • numerics

    Numerics: An Integrated Widget Dashboard for iOS

    Numberics allows iPhone and iPad users to create and customize their own integrated dashboards from a growing collection of third parties. Pick from hundreds of pre-designed widgets to build an overview of website analytics, social media engagement, project progress, sales…

  • shopping trends 2014

    Are You Meeting Consumer Shopping Expectations This Year?

    When should you start holiday promotions? Are you planning deal campaigns online? Are you optimizing your site so online consumers can easily find gift ideas? What are you doing to entice shoppers that are showrooming to make a purchase right…

  • cadillac que

    WiFi in Cars? The Auto Industry Doesn’t Understand Me

    One of the luxuries I do enjoy in life is a beautiful car. I don’t go on expensive vacations, I live in a blue-collar neighborhood, and I don’t have expensive hobbies… so my car is my treat to myself. I…

  • marketing technology

    Putting Your CMO in Charge of Marketing Technology Pays Off!

    A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer…

  • your content

    Here’s Why People Hate Your Content

    The web is undeniably a key resource of information for all audiences and it’s important to ensure it’s both effective and impactful in order for people and businesses to strive. The digital revolution is demanding. Websites need to be unique,…

  • b2b buying journey sales adaptation

    Your B2B Sales Strategy Hasn’t Adjusted to the Buyer’s Journey

    Alright… this is going to sting a little, especially to my friends in sales: Sales teams are struggling to engage with customers and meet their targets leading to a loss in sales productivity. The customer is increasingly difficult to reach,…

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