Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How are Marketers Like You Selecting a Marketing Automation Provider?
We’ve written about the loose understandings surrounding what marketing automation is, and shared some of the B2B challenges in the marketing automation industry. This infographic from Marketo, who teamed up with Software Advice, shared this infographic on where they combined…
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5 Tips to Successfully Convert Your Online Prospect into a Client
We shared about how incredible the Refresh app was yesterday. I found out about them when I received this infographic to share from them, How to Close a Sales Lead. The journey that they describe in the email basically starts…
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Ballparker: Create Estimates with Ease
The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your…
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Stats That Will Help Get You More Instagram Likes and Follows
A few weeks ago, Jenn Lisak spoke with Dave – also known as Kewiki – about visual communication strategies online. If you’ve not followed Kewiki… his account is a must follow. He’s nearing a quarter of a million followers and…
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The Marketing and Sales Benefits of Marketing Automation
According to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving both reporting…