Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • myyappydog

    MyYappyDog: Social CRM for Real Estate Agents

    There’s a new startup that’s gaining some traction in Indianapolis with Real Estate Agents, and it’s called My Yappy Dog. If you could combine a dead simple communication platform with a no-nonsense customer relationship management platform, you’ve got a Social…

  • State of Marketing Automation Feature Image

    How are Marketers Like You Selecting a Marketing Automation Provider?

    We’ve written about the loose understandings surrounding what marketing automation is, and shared some of the B2B challenges in the marketing automation industry. This infographic from Marketo, who teamed up with Software Advice, shared this infographic on where they combined…

  • linkedin follow button

    Here are 33 LinkedIn Tips for you to Tweet!

    There aren’t too many days that I’m not reading an update from LinkedIn, connecting with someone on LinkedIn, participating in a group on LinkedIn, or promoting our content and business on LinkedIn. LinkedIn is a lifeline for my business –…

  • close sales leads

    5 Tips to Successfully Convert Your Online Prospect into a Client

    We shared about how incredible the Refresh app was yesterday. I found out about them when I received this infographic to share from them, How to Close a Sales Lead. The journey that they describe in the email basically starts…

  • refresh app

    If You’re in Sales or Marketing, Get Refresh Now!

    It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it’s a fit. I might even connect with them…

  • how to measure social media roi

    How to Measure the Return on Investment of Social Media

    We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media…

  • agile marketing book 1

    Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

    From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before…

  • ballparker

    Ballparker: Create Estimates with Ease

    The sales enablement sector is exploding in growth, with more and more companies recognizing that the job of sales has changed quite a bit over the years. By the time the prospect gets to you, they’ve researched you and your…

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    The Marketing and Sales Benefits of Marketing Automation

    According to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving both reporting…

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