Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Depositphotos 25599613 s

    5 Email Optimization Tips to Increase Opens and Clicks

    It doesn't get much simpler than this infographic from ContentLEAD. Prospects are inundated with email due to the low cost per lead and high conversion rate. But that spells a huge problem... your email is lost in the inbox amongst…

  • crazyegg1

    Where do Visitors Click on a Blog?

    We've been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that's easier to use for marketers to find and…

  • Infegy Social Media Monitoring Intelligence

    Infegy Atlas: Intelligent Answers from Social Media

    Missing from much of the research I view online is the context of the statistics provided. The statistics are misleading (often on purpose) and based upon windows of ideal circumstances or unusual events. However, they're shared anyways. Case in point,…

  • 7 Key Takeaways from Our Content Creation Tactics Webinar

    7 Tactics to Boost Your Content Creation

    On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing , on 10 Content Creation Tactics for When the Well Runs Dry .  While we did have fun making jokes and doing little dances behind…

  • Hootfeed tweet wall

    Add a Tweetwall to Your Next Event With Hootfeed

    Have you ever wanted to have a Tweet wall in your office or at an event? There are quite a few solutions out there, but none might be as simple to use as Hootsuite's Hootfeed . The HootFeed is an…

  • pay per click marketing

    Understanding How Pay Per Click Assists Your Organic Search

    It's drilled into you every day by marketing gurus... you don't need to pay for clicks. Be original, write great content, share on social media - and magically the sales will come banging down your door. Or will they? I…

  • instagram marketing

    Ready to Ramp Up Your Instagram Marketing?

    I'll be the first to admit that I don't put too much time into Vine, Instagram and sharing images on social media. I want to, but it's just so much easier to provide a tip via text than it is…

  • Local Band SEO and Digital Marketing

    Digital Marketing and SEO for Bands and Musicians

    Over the years, I've become increasingly a fan of live, obscure, and local bands. I enjoy having a drink with the band to get to know them. I appreciate the local music experience much more than some bands I can…

  • magento ecommerce cms

    Why Magento Continues to Lead the E-commerce CMS Industry

    Ecommerce sites used to be quite an investment and required in investment that only enterprise corporations could afford. As more and more consumers purchase online, retailers continue to see declines in store visits - so it's become imperative that they…

  • social media trending

    TrendSpottr: Transform Social Noise Into Actionable Early Signals

    Prior to social media's prominence, there was a lawn care company that recorded all of it's customer calls and categorized them by topic. The system turned into a sales engine because they could identify, geographically, issues that were cropping up…

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