Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
The Web Development Triangle
All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project, and rarely do we guarantee the timeline. That may sound scary to some, but the issue is that the goal shouldn’t be the date of release, it should be the business results. Our job is to get our clients business results,…
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Analytics & Testing
The Secret Weapons for Better Marketing and Sales
Back in the day, understanding what customers needed was largely a guessing game, but with today’s tools like analytics and marketing automation, predicting customer behavior is much more simple. 95% of companies using predictive analytics reported better leads, greater efficiency, and/or more closed sales. Furthermore, 59% of CMOs feel that implementing automated marketing solutions will increase their marketing tactics’ efficiency…
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Marketing Infographics
Your Brand as a Planet – The Social Employee
We were excited when we saw EveryoneSocial and the ability to utilize your own employees to help increase the voice of your company but we’re still surprised at how quiet many companies are. We recognize that some employees simply aren’t connected, but when we see a couple retweets coming from a company with hundreds of employees, we start to wonder…
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E-commerce and Retail
20 E-commerce Strategies to Increase Holiday Sales
The folks at Volusion are projecting a 20% increase in online holiday sales for small to medium- sized online businesses this season! How do you get the most out of this ever-important holiday season without burning your budget? Go into the game with a solid plan and sell, sell, sell. We’re about to enter the most wonderful time of year…
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Content Marketing
Are Content Marketers Ready for Disruption?
In a new study commissioned by Kapost from the Aberdeen Group, research found few marketers who feel they’re adequately producing and tracking their content. And an exploitable gap is emerging between content leaders and content followers. Kapost calls the transition period where demand is high but smart planning is in short supply Content Chaos. They designed the infographic below to…
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Marketing & Sales Videos
Nimble: Contact Management and Social CRM
Nimble automatically pulls your contacts into one place so you can engage them across any channel – LinkedIn, Twitter, Facebook, Google+, Skype, Phone, Email – in one easy to use interface. With Nimble, you can send messages, add tasks and events, edit or download the contact profile directly from the contact’s profile window. View core contact information and all related…
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Content Marketing
How to Get PR
If you’re a public relations beginner, be sure to check out the entire Guide to PR by Brownstein & Egusa. And for some more detail on PR strategies, be sure to read the guest post – PR Advice From A Former VentureBeat Writer – from Conrad Egusa on Scott Monty’s fantastic blog. Special thanks to Marty Thompson for the find!…
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E-commerce and Retail
Black Friday Shoppers – Night Owls vs Early Birds
The 2013 Find&Save Black Friday Shopping Survey shows how, when and why Night Owls and Early Bird shop on Black Friday. While primarily motivated by the sales, Black Friday shoppers are driven by the thrill of the competition to find a good deal and more likely to have a tradition built around Black Friday shopping. Black Friday shoppers show little…
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Email Marketing & Automation
Increase Email CTRs with Social Sharing
GetResponse has put together an infographic on the overall impact of social sharing on email click-through rates… and the results are quite striking. The number of users who include social sharing buttons in their emails increased from 18.3% to 29.4%. Compared to last year’s results, that’s an increase of 61%. What’s even more striking is the exceptionally high performance results…
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Content Marketing
The Six Insider’s Secrets of Contagious Content
Our very own Jenn Lisak was showcased for her advice when developing content. What does it take, exactly, for content to become contagious? Marketing professor Jonah Berger wrote about it in his book, Contagious: Why Things Catch On. According to Professor Berger, the first step is emotion. If your content fails to connect with the audience emotionally, there’s no chance…
