Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Year of the Social Small Business
Whenever I hear that someone is starting a business or they own their own small business, I immediately have respect for them. Small businesses make up the majority of our extended network and we all work hard to raise each…
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Mashape Connects Developers and APIs
For the longest time, my goto for finding APIs was Programmable Web – but that may have changed after perusing Mashape. Mashape isn’t simple a searchable directory of APIs, it actually integrates the API directly into their repository. This enables…
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What Your Customers Really Think About Privacy
The media loves to drone on and on about how companies are using and abusing big data. Do consumers really care? As a marketer, my only expectation is that the data be utilized to improve the experience I receive from…
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Armature: Wireframing Extension For Illustrator CC / CS5+
Many of my friends in the industry already wireframe using Illustrator but Armature has arrived – a $24 extension for Adobe Illustrator. Armature has a collection of objects for the conceptualization of web apps, mobile apps, and web sites for…
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B2B Marketing Guide to Drive Sales Results
This infographic from Introhive does a nice job in breaking down tactics to channels for business-to-business (B2B) marketing efforts that drive sales results. I’m not convinced that the advice here should be literally accepted by every B2B organization, but it…
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The Social Marketing Potential of Snapchat
While marketing strategists have found many successful ways to promote their brands on Facebook and Instagram, there is a powerful app that often gets overlooked: Snapchat. This app has over 26 million active U.S. users with a core audience between…
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LinkedIn Groups for Sales Success
LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies. Our advice has long been…
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The Email and Social Media Jugalbandi
We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of…
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Fresh URL: Clean Up Your URLs for Sharing
The good people at Wistia have developed a cross-browser script called Fresh URL that you can embed in your site that removes all the extraneous campaign tracking and other unnecessary querystring code from your URL. This is a great tool…
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Serving is the New Selling
I attended an Indianapolis AMA luncheon where Joel Book spoke about Marketing to the Power of One. His presentation contained a plethora of great information around using digital marketing to serve customers more effectively. Although, there were several takeaways from…
