Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Justintime: Rich Web, Mobile and Tablet Prototypes
Justintime Prototyper allows you to build interactive rich web, mobile and tablet wireframes. Justintime Prototyper enables the creation of interactive prototypes with gestures and stunning effects. You can even prototype data-driven apps and form validations without a single line of code. View examples of Prototyper on their site. Justintime Prototyper features: Mobile Application Prototypes – Enjoy prototyping your mobile apps…
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Content Marketing
Are You a Destination? An Exit? Or Just a Sign?
The perception of what online marketing should be differs from company to company. We have clients who are very content with simply having a nice brochure site so that they can check off their marketing list that they have a pretty site. It’s an unfortunate viewpoint, but some still struggle with understanding the interactive nature of the web and they…
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Content Marketing
Meltwater Buzz Updates: Curation, Value and Authority
People often ask me how in the world we’re able to find and write about so many marketing technologies out there. It is true that we get pitched quite a bit by public relations professionals, but Martech Zone isn’t a news site – we’re a site to help marketers find technology they can leverage. Many of the tools we share…
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E-commerce and Retail
FATWIN: Increase Foot Traffic In-Store and Online With Omni-Channel Contests
I had the pleasure of sitting down with the founder and team at FATWIN yesterday as they launched. Scott Hill is the co-founder and executive of a measured marketing software and services company that’s been helping companies for a decade. His company launched FATWIN, a platform that helps businesses drive web and in-store traffic through gaming, contests, and prize redemption.…
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Content Marketing
Websites Still a Viable Source of Passive Income
If you were to believe everything you read, starting up a website to earn passive income would be a lost cause these days. Those who have certified the death certificate blame the overwhelming competition and Google updates as reasons why traditional passive income, through affiliate marketing, is no longer a viable source of making money. However, not everyone seems to…
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Marketing & Sales Videos
UserVoice: Feedback, Feature Request and Bug Tracking Made Simple!
The folks at UserVoice have been busy building and testing new tools to help you engage your users, get better, data-driven feedback, and provide better support than ever. Over the last couple of months they have been testing some of these tools inside their customers’ UserVoice admin consoles, including their new Satisfaction and SmartVote widgets, as well as a new,…
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Sales and Marketing Training
Is Sales Science or Art?
This is such a great question that I decided to pose it to two professionals I know who work with leading sales departments daily. Bill Caskey of Caskey Sales Training is a nationally recognized sales expert and coach, and Isaac Pellerin, a sales proposal platform manager that’s exploded in growth. Both are clients! From Isaac: The Art of Sales I…
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Analytics & Testing
Planspot: Promote and Sell out your Events
Planspot helps you to reach your event’s audience by promoting your event to specific magazines, publishers, newspapers and event listings, based on your event’s location and topics. Planspot allows you to reach your audience, get your event listed in magazines, blogs and other media, promote your ticket sales everywhere, and keep event information updated and synced. Key Features of Planspot:…
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Analytics & Testing
Amplitude: Mobile Analytics for Decision Makers
Amplitude is a simple mobile application analytics platform for developers to integrate. The platform includes real time analysis, interactive dashboards, retention by cohort, instant retroactive funnels, individual user histories and data export. Professional, business and enterprise plans also include revenue analysis, user segmentation, customizable queries, advertising attribution analytics, direct database access and custom integration depending on the package you sign…
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Analytics & Testing
Bislr: Intelligent Marketing OS
Bislr is launched their new application, Autopilot, that combines a SaaS drag and drop marketing automation system with most of the features of a robust marketing automation platform. It’s an affordable system that appears to outweigh some of the heavyweights in the industry with a much cleaner interface and far more robust integrations and features. Included are marketing automation, CRM…
