Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Stop Killing Cause Marketing
When a student needs money for a school lunch, it’s of little or no consequence to them where the money is coming from. They’re just hungry and need funds. It’s not just school lunches, it’s student grants and scholarships, medical goods, tutoring, daycare, and so much more. The list of needs is infinite and, in a downed economy, it continues…
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Paid and Organic Search Marketing
Citations and Co-Citations for Local SEO
The pagerank algorithm was largely gamed because all it required was a black-hat SEO person building keyword-rich links back to a site. Over time, regardless of where the links were built, the site would rise in rank. Google knew that their search engine results were being gamed and subsequently strengthened their algorithms to pick up other quality queues. The quality…
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Email Marketing & Automation
With Mailbox, I Might Make Inbox Zero
When I hear professionals like Michael Reynolds of Spinweb discuss Inbox Zero (reaching a point where you have no emails in your inbox), I quietly snicker and mumble “Your mother is a hampster, and your father smelt of elderberries!”. My inbox has over 3,000 messages. A couple months ago it was over 20,000 messages until I accidentally deleted 17,000. I…
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Content Marketing
Survey: Is Collecting or Engaging More Crucial?
As marketers, we produce content on a weekly (or even daily) basis geared towards our targets markets, encouraging our prospects to seek out and read our content. On one side of the coin, we’re hoping that they will engage and comment on our content so that we can start a (permission-based) conversation with them. On the other side, we also…
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Marketing Infographics
Rock Social Media in 30 Minutes a Day
We’ve got quite a large following on social media and we share and respond a ton throughout our audiences on different social mediums. We’re a small team, just a handful of folks, but I think we do a great job of helping our readers throughout the day and responding in a timely manner to them. That said… if all we…
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Marketing Infographics
Social Influencers
I think too many marketers look at social influence as if it’s some kind of new phenomena. I don’t believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience. The three networks owned the audience and there was trust and authority established… so the commercial advertising industry was…
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Paid and Organic Search Marketing
How to Integrate Your Content Strategy & Social Media Campaigns
The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy…
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E-commerce and Retail
Rant: The US Government Will Destroy Internet Commerce
The economy is in shambles in the United States. With record spending, the wealth gap continues to increase, poverty is climbing, the number of citizens dependent upon unemployment, food stamps, disability or welfare is at record levels. There’s only one sector of the American economy that’s thriving – with well-paid jobs, many job openings, tons of investment funding, and growing…
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Marketing & Sales Videos
Mobilenomics: If You’re Not Mobile, You’re Not Marketing
We feel pretty good that we see technology trends coming and then inform you ahead of time. We’ve been speaking about the growth of mobile for well over a year now, but were amazed when we just did an optimization audit for a recent client and they had no mobile strategy… none. Their site wasn’t mobile, their emails weren’t optimized…
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E-commerce and Retail
Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague who was doing a presentation on Google’s Zero Moment of Truth (ZMOT). While a lot of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a…
