Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Converge: Integrated Cloud CRM for SMB
Customer Relationship Management systems are one of those necessary evils... unless they're developed well. If it's a difficult system, it requires the company to inconvenience its employees, it requires too much time and energy, and doesn't provide you with actionable…
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mention: Media Monitoring and Management Made Simple
Todd Wheatland , head of thought leadership at Kelly Services , recently wrote about mention on a post from Social Media Examiner, 14 Social Media Tools used by Marketing Pros . mention is a comprehensive social monitoring and media monitoring…
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The Super Powers of Lead Scoring
We've had this infographic in the works for a while, and we're really excited about the illustration and the content. Thanks to the collaboration with our team at DK New Media , our marketing automation software sponsors at Right On…
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The Danger isn’t Attention, It’s Context
We had a fantastic interview with Mark Schaefer on our podcast about his post, How the physics of social media is killing your marketing strategy . Mark provides evidence that every company must be working on providing spectacular content, higher…
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Community Management Done Right
Although their roles may greatly differ from one industry to the next, community managers are usually the ones responsible for brand audience growth and engagement. Always the first in line to cater to your clients’ needs and requests, they stay…
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Is Your Business Between the Customer and What They Want?
I was reading a post on the Top 10 Reasons the Music Industry is failing , recommended by industry friend Steve Gerardi . While I don't disagree with anything the article states, I do believe it can be summed up…
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The Blogconomy Blogging Statistics
Remember when folks were saying that blogging was dead ? I've been blogging now for a decade and owe my success, my book , my company and my career to blogging. Through years of blogging, I've generated influence, authority and…
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TOMS: A Case Study in Profitable Cause Marketing
I had written a plea to Stop Killing Cause Marketing a while ago. Central to the controversy is that sometimes cause marketing clashes with consumers when businesses apply their marketing efforts to profitable ventures while utilizing non-profits or charities. Opponents…
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30 Marketing Statistics You Shouldn’t Miss
Any infographic that brings marketers back to the core of their efforts is really powerful. We were just sitting with a client today and walking through the baseline of a great content strategy... developing recent, frequent and relevant content on…
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4 Video Production Myths And Their Solutions
We've been encouraging all of our clients to leverage video as part of an overall online marketing strategy. Many of your web visitors are abandoning your site altogether because there's no video. Others are not even making it there because…
