Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing & Sales Videos
Viral Humor: Social Media and Feminine Hygiene Products
A Facebook product page promoting your feminine hygiene products is probably already a challenge. Adding a witty, sarcastic comment on the page that went viral could have been a bit embarrassing. Here’s a censored comment from Richard on the Bodyform Facebook page: Hi, as a man I must ask why you have lied to us for all these years. As…
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Paid and Organic Search Marketing
How to Optimize a Page for Local Search
In a continued series on optimizing your site for inbound marketing, we wanted to provide a breakdown of how to optimize a page to be found for local or geographic content. Search engines like Google and Bing do a great job of picking up geographically-targeted pages, but there are some things you can do to ensure your local page is…
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Content Marketing
The Inbound Marketing Process
Impact Branding & Design has put together this beautiful infographic, The Inbound Marketing Process that sums up the inbound marketing process in 6 steps. Inbound marketing is a complex process – with many dependencies between channels, so it’s not easy to get a process simplified graphically like this. Inbound Marketing can be a very confusing and monumental process. Our goal…
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Customer Data Platforms
Why Having Less Form Fields Drives Conversions
When it comes to driving conversions, the design and structure of forms on websites play a critical role. Forms are essential for capturing information, but it’s widely known that web users have a strong aversion to filling them out. Therefore, optimizing form length and design is paramount in improving user experience and increasing conversion rates. Research from Formstack shows that…
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Content Marketing
Social Marketing for Travel and Hospitality
We have a client in the travel insurance industry that does an amazing job leveraging social media to grow their business. By becoming a great destination of travel news and advice, they’ve continued to increase growth. Led by Bryant Tutterow and Muhummad Yasin, we’ve been amazed at how streamlined and productive their team has been in such a highly regulated…
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Marketing & Sales Videos
Enterprise Social Media Management from Syncapse
In an enterprise corporation engaged in social media, there’s a ton of activity. From support and sales conversations to marketing and promotions, conversations need to be properly routed, quickly responded to, and assured that they are handled properly. Almost every week we hear of another major corporation that accidentally publishes an embarrassing tweet because they lacked any command and control…
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Marketing Infographics
Why Leveraging Infographics Is A Great Content, Social Media, and SEO Investment
The ability to capture and retain your audience’s attention is paramount. So, what’s the secret weapon that can help you achieve this in the most effective way possible? The answer lies in infographics, which have proven to be an invaluable strategy for content marketing, social media marketing, and SEO. For anyone involved in sales and marketing, understanding the power of…
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Marketing & Sales Videos
Find Influencers with Little Bird
Jay Baer told us on our recent podcast that he had a system launching soon for identifying influencers online. There’s a few traditional public relations systems that do this, but unfortunately, they just haven’t captured online influence as well as they had with traditional reporters and writers. Little Bird is the way for businesses of all sizes to discover true…
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E-commerce and Retail
The Joy of Clicking
Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of…
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Content Marketing
Martech Featured in bizMarketing Magazine
If you get a chance, sign up for a subscription of bizMarketing Magazine. They recently republished our article on the growth and future of SocialTV. It was great seeing us in the publication, and the digital magazine was packed with great articles and a ton of advice. bizMarketing Magazine provides online businesses and marketing professionals with a wide variety of…
