Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Marketing & Sales Videoshow syncapse platform works

    Enterprise Social Media Management from Syncapse

    In an enterprise corporation engaged in social media, there’s a ton of activity. From support and sales conversations to marketing and promotions, conversations need to be properly routed, quickly responded to, and assured that they are handled properly. Almost every week we hear of another major corporation that accidentally publishes an embarrassing tweet because they lacked any command and control…

  • Marketing InfographicsLeverage Infographics for Content, Search, and Social

    Why Leveraging Infographics Is A Great Content, Social Media, and SEO Investment

    The ability to capture and retain your audience’s attention is paramount. So, what’s the secret weapon that can help you achieve this in the most effective way possible? The answer lies in infographics, which have proven to be an invaluable strategy for content marketing, social media marketing, and SEO. For anyone involved in sales and marketing, understanding the power of…

  • Marketing & Sales Videoslittle bird

    Find Influencers with Little Bird

    Jay Baer told us on our recent podcast that he had a system launching soon for identifying influencers online. There’s a few traditional public relations systems that do this, but unfortunately, they just haven’t captured online influence as well as they had with traditional reporters and writers. Little Bird is the way for businesses of all sizes to discover true…

  • E-commerce and Retailneeds online shopper

    The Joy of Clicking

    Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of…

  • Content MarketingbizMarketing

    Martech Featured in bizMarketing Magazine

    If you get a chance, sign up for a subscription of bizMarketing Magazine. They recently republished our article on the growth and future of SocialTV. It was great seeing us in the publication, and the digital magazine was packed with great articles and a ton of advice. bizMarketing Magazine provides online businesses and marketing professionals with a wide variety of…

  • Email Marketing & AutomationLifecycle Marketing

    The Ecosystem of Lifecycle Marketing: A Detailed Analysis

    Lead generation and conversion have become paramount in today’s fast-paced, hyper-competitive business landscape. Customer loyalties are increasingly fleeting, making it crucial for businesses to understand the intricacies of the lifecycle marketing ecosystem. This article delves into the key insights provided by the infographic to shed light on this vital aspect of sales and marketing. Lead Generation and Conversion Generating and…

  • Marketing Infographicsimproving google quality score

    How to Improve Google Adwords Quality Scores

    Some companies invest a sum of money into Google Adwords only to find their budget gone and no business acquired. While it appears on the surface that Google Adwords is simply a bid to the top system, it’s not. There are a number of factors that influence the placement of your advertisement – which in turn will impact your budget.…

  • Sales Enablement, Automation, and Performancecrunched

    Crunched: A Presentation Platform That Helps You Sell

    Crunched is an online meeting and presentation platform optimized for sales. Competing directly with folks like WebEx and GotoMeeting, Crunched has simplified the process by having a system that focuses on the meeting, tracking and sharing of the file, presentation or your screen through a web page. No software for anyone to download and setup… just meet and go at…

  • Content MarketingEmail marketing

    Does Animation in Emails Really Work?

    You have 30 seconds to capture your readers’ attention once they click on your email. This is definitely a small window. If you’re like me, then you might think that animation is a bit risky to use with email marketing, but you want to attract your recipients’ attention. So, what do you do? However, after going through our email marketing sponsor’s trend…

  • Analytics & Testinggoogle tag manager

    Google Launches Google Tag Manager

    If you’ve ever worked on a client site and had to add conversion code from Adwords into a template but only when that template was displayed with certain criteria, you know the headaches of tagging pages! Tags are tiny bits of website code that can help provide useful insights, but they can also cause challenges. Too many tags can make…

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