Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Content Marketing
Is Marketiphrasing a Great Strategy?
See how I did that? I took Marketing and combined it with Phrasing. Cute, huh? I’m not sure that anyone has made up a word for the marketing strategy to make up words… so I just did. The jury is still out whether or not I personally want to use this strategy (outside of this post). It seems that folks…
-
Content Marketing
What’s Your Social Media Impression?
“You never get a second chance to make a first impression,” my business professor, Marvin Recht, always reminds his students. Don’t make the mistakes that many have made before you. In today’s world, the first impression idea still holds true. However, digital consumers and social media allow us to connect in ways that we could never have in the past. And the…
-
Mobile Marketing, Messaging, and Apps
Martech Updated for Mobile and Tablet Browsers
If you’ve tried to read the blog in the past on a mobile or tablet browser, you were probably pretty frustrated. You’ll be happy to know that we finally revamped the versions and optimized the experience using WPTouch Pro (affiliate link). WPTouch Pro is quite a robust solution for WordPress where you can have full control over your mobile and…
-
Marketing Infographics
Social Proof Your Website
Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social…
-
Marketing & Sales Videos
Video: YouTube Video Revolution 2.0
I don’t know about you, but I’m starting to see a lot more advertisements on YouTube. As video becomes more affordable and impactful, it seems that every marketing strategy needs to incorporate it. Video is very unique in that it reaches virtually everyone. Not everyone reads, but everyone watches. And with YouTube installed on virtually every connected platform, there’s no…
-
Marketing Infographics
Social Networking and Your Trade Show
If you had a chance to listen to our interview with Crystal Grave of Snappening, you know how much we appreciate event coordinators. There’s probably no tougher job in marketing since great event marketers work seamlessly across channels as well as work on hard-deadlines and execution. You don’t get a second chance with an event – you’ve got to master…
-
Marketing Infographics
What Works for Social Sharing
Our content marketing platform client, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of the week, and what to say. While a lot of these findings are not surprising, I was particularly intrigued by the differences between Twitter and LinkedIn. As the infographic shows, using exclamation results in…
-
Content Marketing
Create an Ultimate Customer Experience
While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate:…
-
Content Marketing
WordPress for Small Business
While there’s a ton of folks in the industry that push WordPress, it can be daunting for a small business without tech savvy to take on building out their WordPress instance. This is a great infographic that walks a person or team through what they need to understand and setup when planning and implementing their WordPress site. I also love…
-
Marketing Infographics
Mobile Web Traffic Statistics
46% of the US Population owns a smartphone of some kind. That’s an incredible statistic given that there are a lot of folks at each end of the age bell curve. Mobile is also a primary means for people to connect on the web, not a secondary one. The desktop or laptop aren’t with you 24/7 – not even a…
