Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Marketing Infographics
Is Social Impacting Search Rank?
This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking. Google and Facebook aren’t really friends at this point – with Microsoft having access to Facebook activity, it’s doubtful that…
-
Marketing Infographics
Why Do People Write Online Reviews?
If you don’t think online reviews are a big deal… just take a look at our client, Angie’s List, now a public company strictly based on a massive, high quality database of trusted reviews. And the fact that they don’t allow anonymous reviews or reviews by non-paying members keeps the trolls and cheaters out for an incredible experience. Their customers…
-
Marketing Infographics
Is Social Media Killing Your Brand?
I’m a bit on the fence about this infographic from Prestige Marketing. To kill a brand, you really need to do some damage and I’m not sure that this infographic really spells that out. Although it takes a pessimistic view of social media, killing is a bit of an exaggeration. How social media may be hurting your brand could be…
-
E-commerce and Retail
Pre-Purchase Habits of Shoppers
The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really starting to feel slow compared to all the new Macs coming out. At the time, I was watching a television…
-
Analytics & Testing
The Price of Free Website Testing
This is a debate that continues to rage on when it comes to the Internet… why should I pay for a solution when I can use a free one? We utilize many free applications – but given our experience in the industry, I think we’re an exception to the rule. As an agency, we’re fully leveraging the technology we find…
-
Analytics & Testing
Enterprise Customer Analytics, Social Analytics and Response
In today’s social world, piecing together what the customer really says is of paramount importance for brands. Attensity could be a useful tool in this context. Attensity’s text analytics tool extracts facts, relationships, and sentiments from the labyrinth of responses received in relation to, say a promotional campaign, a tweet, a Facebook update, a blog post, survey responses – well,…
-
Content Marketing
3 Email Marketing Tools You Need to Know About
Text to Subscribe – If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. Text to Subscribe is a great email marketing tool. It is a hands off approach to growing your email marketing list. Your email marketers take the time to set this up…
-
Social Media & Influencer Marketing
Audience vs Community: Do You Know the Difference?
We had a fantastic conversation with Allison Aldridge-Saur of Chickasaw Nation, and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native American Lessons for Community Building. Audience Vs. Community Allison discussed Audiences versus Communities, and it struck me as one of…
-
Analytics & Testing
Website Privacy Standards
Marty and I were up at the Social Media Club in Chicago held by the good folks at Edelman. The topic was Transparency in Social Media and the panelists were Tom Chernaik, CEO of Cmp.ly, Michael Kiefer, GM at BrandProtect, Rich Sharp, SVP of Digital Health Group Edelman and Roula Amire, Managing Editor of Ragan.com. The discussion focused on the…
-
Analytics & Testing
Social E-commerce with Moontoast
With more people depending on social networks and blogs for news and updates, the focus is on engaging customers and potential customers through social media. However, for companies, such engagement or brand building initiatives remain an exercise in futility if they do not ultimately translate to added revenues. Enter Moontoast, the first socially distributable commerce platform, allowing companies to engage…
