Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Supporting Sponsorships without Selling Your Soul
Without sponsorships , we wouldn't have much of a blog. That means that you're benefiting from our sponsors, too! With sponsorship funding, we're able to continue to improve the design of the site, roll out mobile and tablet versions, have…
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Stop Building Crappy Software – Integrated Software Still Wins
Here is something internal CIO's and your internal tech teams don't want you to know: the 18-month software implementation that just cost you $500K - $1MM could be done a hell of a lot cheaper...and should be. They are building…
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Planning Your Holiday Email Strategy
Did you know that you're under 100 days until Christmas? This holiday is rapidly approaching - and since marketers are already squeezed for time and resources, you best get an email marketing strategy together now so that you can capitalize…
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Video: What is Integrated Advertising?
We often provide evidence to our clients that multi-channel marketing is the ideal means of increasing results throughout all the channels, not just one. We've written about the advent of Social Television , but advertising models around traditional television are…
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The Tallest iPhone Yet (Parody)
It's time for some fun! I genuinely enjoy a good spoof and love it when it's targeted towards a company like Apple (of which I'm a total fanboy). Brand perfection brings the opportunity for ridicule, especially when it seems that…
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Are You Investing in Promotional Items?
Last weekend I was invited by the team at Site Strategics to be on their Edge of the Web radio show and to speak to some New Media Communication students who came down from IU Kokomo to speak with us.…
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e-Reading on the Rise
We've written about utilizing e-books for marketing in the past, but new statistics shed light on the continued growth of tablets and e-Reading trends. People who own e-readers are reading more than they might otherwise, as reflected in rising e-book…
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The Anatomy of Saving and Spending
As marketers, sometimes our biggest issue is getting over the purchase-decision hump. People don't realize it, but there is a science to that event. While this infographic focuses on the view of the purchase decision of consumers , marketers should…
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Is Marketiphrasing a Great Strategy?
See how I did that? I took Marketing and combined it with Phrasing . Cute, huh? I'm not sure that anyone has made up a word for the marketing strategy to make up words... so I just did. The jury…
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What’s Your Social Media Impression?
“You never get a second chance to make a first impression,” my business professor, Marvin Recht , always reminds his students. Don't make the mistakes that many have made before you. In today’s world, the first impression idea still holds…
