Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Customer Data Platforms
Top 5 Tips for Survey Greatness
There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and what you’re looking for feedback about, but if you’re in the market to connect with your base to get their…
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Content Marketing
You Are Not the Fortune 500
Roger Yu of USA Today just wrote an article a few days ago on companies abandoning blogging: With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter. The entire article is fairly balanced… but the data may be a bit misrepresentative of all corporations. First,…
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Paid and Organic Search Marketing
6 Common Keyword Misconceptions
As we continue to dive into deeper and deeper research with clients on the type of keywords that are attracting search traffic, we find that many companies have the wrong idea when it comes to keyword research and usage. A single page can rank well for dozens of keywords. People think they need to have one page per keyword they…
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Content Marketing
Time to Spring Clean that Email Marketing Program
It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are…
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Content Marketing
Free Pinterest Marketing Guide from Brainhost
The folks from Brainhost dropped me a line promoting their new guide, How to Promote your Website with Pinterest and I think they’ve done a nice job on it! Here are 3 Excerpts from the Guide You Might Find Useful: Currently, Chobani yogurt, Dyson vacuum cleaners, Etsy.com, and even the famous Nike shoe brand have wildly popular Pinterest pages. What…
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Email Marketing & Automation
Mobile Email Statistics
Together with the great folks (and sponsors), Delivra… we developed this amazing infographic that has everything you ever wanted to know about how people are utilizing mobile to access their emails. Delivra provides professional email marketing services along with their platform. They’re an incredible company with fantastic people who really care about their customers. Mobile marketing is NOT going away…
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Marketing Infographics
Nonprofits and Social Media Results
We’ve worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets… zero or tons. With both, I’ve honestly been surprised at how few have incorporated social networking and social media into their mix. Nonprofit leaders are masters at networking, but haven’t seemed to have discovered the opportunities to grow that network…
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E-commerce and Retail
Costs of Website Testing
Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and…
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Content Marketing
Anatomy of Going Viral
Having seen ten times as many viral strategies die than survive, I’m not sure I’m a huge believer that there’s some sort of viral winning algorithm. True that some agencies are much better than others… but I don’t believe that anyone can promise a viral strategy… unless they put up some BIG money and prizes to support it. That said,…
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Content Marketing
3 Take-Aways from 5 Keys to Exceptional Email Marketing
According to the 2012 MarketingSherpa Benchmark Survey, several companies are likely to increase their email budget by more than 30% in 2012. However, Delivra is finding that most companies are still struggling with the same fundamental tactics of email – list building, content, integration, design, etc. Don’t increase your email budgets without a clear focus on what needs to improve…
