Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Context, Vision and Sharing Stupidity
As I drive down the highway, I think it's nothing short of a miracle that I make it to work alive and (almost) on time. I think it's nothing short of a miracle because when I'm not working with very…
-
Big Data Brings Marketing Big Numbers
IBM has released an infographic developed from some released use case data . Today's rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured…
-
The Gold Standard of Content Marketing
Newsreach has released both an infographic and accompanying whitepaper, The True Value of Content Marketing. Individual pieces of high quality content are capable of attracting and engaging web users, but on their own will not have the impact you want.…
-
Statdash: Build the Ultimate Dashboard
It seems like each day we're having to add another tool to monitor some new metrics that provide feedback on our clients. Over time, we've collected a number of SaaS subscriptions that we're logging in and out of on a…
-
3 Reasons I’m Hosting My Webinar with ReadyTalk
I was first introduced to ReadyTalk after having a webinar meltdown with GoToWebinar. I had 3 guests on the show from Denver, San Francisco, and London. More than 200 patient and gracious attendees hung in there as we dealt with…
-
How Small Businesses Use Social Media
It's always interesting to note out other marketers are leveraging social media for their own benefit. Pagemodo has developed an infographic on How Marketers Are Using Social Media Successfully . The infographic is based on a recent survey and showcases…
-
Rise of the Visual Social Networks
Flickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It's long been understood by marketers that visuals are essential to all content marketing efforts - but not it appears more important than…
-
Why Don’t You Know Who I Am?
It's important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We…
-
Cisco: The Power of In-Person Meetings
A couple of years ago, we met with some of the board at Cisco via Telepresence , and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have…
-
Top 5 Tips for Survey Greatness
There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and…
