Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Infographics
Does Facebook Work for Small Business?
A recent survey of small business owners was conducted to discover how businesses are using Facebook pages. The results show that, while only half of respondents use the social network, a significant number of users report increased revenue as a result. Small businesses are using Facebook to share basic information, share content, have conversations with customers, provide support and hold…
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Event Marketing
Event Planning and Marketing Blueprint
When I think back on some of the incredible events I’ve attended – Webtrend’s Engage, ExactTarget’s Connections, Social Media Marketing World, and BlogWorld Expo – I’m always blown away by the number of moving parts and how seamlessly these organizations put them together. I am not an event planner. I can barely juggle more than a client at a time,…
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Marketing Books
We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin’s latest book and it’s a fabulous little manifesto. From the inside sleeve: Godin’s argument is that the choice to push all of us toward a universal normal merely to…
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Content Marketing
7 Lessons Learned in Promoting Your Writing
We were excited to book Jo-Anne Vandermeulen on our podcast but about 20 minutes in, our Internet access went down and we had to discontinue the show. It was disappointing since we were really getting great advice from Jo-Anne. Jo-Anne is a self-publishing promotions expert. After retiring as a teacher, she’s written a series of books… and in the process…
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Paid and Organic Search Marketing
Local Search Optimization Does Not Preclude National or International Optimization
Some of our clients push back when we mention local search optimization. Since they’re known as a national or international company, they believe that local search optimization will hurt their business rather than help. That’s not the case at all. In fact, our work has generated the opposite results. Winning local search results can improve your chances of getting ranked…
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Paid and Organic Search Marketing
We are Indentured Servants for Google
The online industry is pretty strange. If you develop and curate the world’s largest encyclopedia off of volunteer labor, you’re seen as a hero. If you send people free invitations to test and respond to your beta software, you’re not just a hero… you’re also cool. However, if you pay someone pennies on the dollar to do work, you’re abusive…
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Social Media & Influencer Marketing
You Don’t Pay for Social Media Consultants
With the wide focus of Martech Zone, I may not get the social amplification that a great blog like Convince and Convert gets (Great post from Jay!)… but I do appreciate the community we’ve built here at Martech Zone. The most recent SurveyMonkey Poll we added on social media strategies fills me with pride… you folks are sophisticated marketers! You’re…
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Content Marketing
WordPress rel=”prev” and rel=”next”
Quite a few years ago, folks would fine-tune their pages using a technique called nofollow. Basically, if you wrote rel=”nofollow” within an anchor tag (a link), the theory was that the search engine would ignore that link and ignore the next page. It’s been used extensively by sites like Wikis and within comments so that user-edited links wouldn’t be abused…
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Email Marketing & Automation
Email Viewing Habits are Rapidly Changing
This incredible infographic from Litmus shows the drastic change in email viewing behavior just in the last year! From the infographic: Email remains the strongest online activity around the globe. In fact, email users are expected to reach 3.8 billion by 2014; that is nearly half of the earth’s current population, and a significant climb from 2.9 billion reported users…
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Content Marketing
MyRepono: A Simple, Affordable Offsite WordPress Backup Plugin
I didn’t have a WordPress backup plugin for quite a while. So… the first time that I lost my WordPress database was a nightmare! It was my fault… I was making some updates to the database and dropped the entire database by accident. I was wondering how in the world I would recover my blog posts since I didn’t have…
