Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
What’s the Perception of Your Value?
1.webp" alt="" title="Value versus Price" width="320" height="205" class="alignright size-medium wp-image-14569" />Sometimes I think I'm nuts starting my own business 2 years ago (but I wouldn't have it any other way). Shortly after starting the business I knew I was in…
-
Design a Mobile-Friendly Email
All Internet trends point to enormous growth in how many emails are read on mobile devices. Some stats have shown that 40% of all corporate emails are read on a mobile device. In the last 6 months, reading email on…
-
The Environmental Impact of SPAM
The folks at WebpageFX Weekly have put together quite the infographic explaining the environmental cost of SPAM. I've written before about SPAM and the email industry ... and am still surprised that no one has made any advancements in combatting…
-
International Text Messaging Statistics
There are 4.2 billion mobile users utilizing text messaging worldwide.... that's 3 out of every 4 people on Earth! It also makes text messaging the #1 most used data service in the world with 6.1 trillion tweets sent last year.…
-
Increase Traffic by Optimizing Publish Times
As we continued to work to increase traffic the last year, one of the areas we took a good look at was the time of day that we were publishing blog posts. A mistake that many people make is simply…
-
Social Sharing Statistics
I just wrote about utilizing social sharing on your landing pages , so the timing of this infographic couldn't be better. The numbers are staggering on how social is impacting your brand's visibility online. Unlike other mediums, we consistently find…
-
Argyle Social: Conversion Tracking and Social Media
For quite a while, friend and colleague Jason Falls has been partnering and touting the abilities of Argyle Social . Jay Baer is a fan as well. We have been using a variety of tools and even whitelabeled one for…
-
Poll Results: How Optimistic Are We About Apple?
Last week's poll came at a solemn time but it had to be asked... do people think that Apple would survive without Mr. Jobs at the helm? It's an important question for folks in the marketing industry for a few…
-
Don’t Discount Traditional PR
We're presenting at a regional conference today and I'm listening to a PR presentation. Public relations has taken a hit economically, but the PR agencies that have developed strong relationships with major media are thriving. Our agency has partnered with…
-
Learn to Play Nice
If you look back at the history of this blog, you'll find that we get excited about finding new technologies and educating our readers on them. Unless a company is doing something immoral or just plain stupid, we're typically positive…
