Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Stop Hiding from Your Visitors
It still amazes me how many companies hide from their customers. I was doing some research last week on iPhone app developers because I have a client who is in need of an iPhone app. I asked some people on…
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Social Media + Analytics = Inaccurate
If I were to ask you which source provided more traffic to your site, Twitter or Facebook... how would you determine that? The majority of web analytics users would log in and look at their referring sources and come up…
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Drip, Drip, Drip… Buy
No one is waiting for your next tweet, status update or blog post to make their next purchase. There's always the chance that you might motivate someone to purchase, but it's impossible to predict when prospects are ready to make…
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Agencies: Quit Wasting Your Clients’ Footer Powered By Links
Agencies and designers are typically diligent at adding their powered by to the footer of the sites and applications they build. Still, I'm surprised at how many don't utilize that opportunity to gain some search engine ranking . When I…
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How Do Colors Impact Purchase Behavior?
The science of colors is fascinating, in my opinion. Great designers - whether they're automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to…
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Corporate Blogging: The Infographic
It was great bumping into John Uhri of Red Bit Blue Bit at Blog Indiana , this year. John does a really cool thing - rather than writing typical notes during discussions; he draws creative informational graphics (an infographic ).…
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Is Your Marketing Illegal?
Attorney David Castor, an attorney firm specializing in startups and SaaS businesses , emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement…
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Attract Followers, Don’t Buy Them
It’s not easy to develop a large follower base on Twitter . The easiest way is to cheat and waste your money buying thousands of followers from one of these online “businesses” that offer such services. What is to be…
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Ghost Blogging: The Antithesis of Everything Social? Really?
Wow, this is quite a statement from Avinash on ghost blogging : https://twitter.com/avinash/status/21336548909 It's always interesting when someone with as much authority as Mitch or Avinash throws out a rule like this. Not only do I disagree...
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Desktop Email: Still The Productivity King
These days, it seems like everybody is using a web-based email clients. The numbers behind this trend are staggering. Back when Microsoft looked into buying Hotmail it already had 8.5 million subscribers —and that was in 1997. Today, the various…