Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
You’re Underestimating Social Media
Roundpeg recently did a social media survey and put together a fantastic whitepaper on the results. As I read through the pages, one of the results really struck me. More than 70% of the business owners surveyed said social media…
-
SEOmoz Releases Mother of all SEO Apps
I’m a huge fan of Rand Fishkin and SEOmoz. Often I hear murmurs in the Search Engine Optimization industry about SEOmoz being right or being wrong… but I have yet to see a single organization amass as many resources, professionals,…
-
Corporate Blogging for Dummies is Here!
We could not be more excited! This week, the first Corporate Blogging for Dummies copies were shipped to us. I can’t tell you the feeling of pride in opening the box and seeing our names in print on the front…
-
Beyond Affiliates: Why Building Channel Sales Is Key To Selling Software
As a business owner, I can’t tell you how often I get approached with the opportunity to make an extra buck or two on affiliate revenue. If I will just use my clout to hock their wares, they’ll pay me…
-
Reward with Autonomy, Mastery and Purpose
Rewards. At a couple of my last jobs, my bosses were always shocked that I didn’t care about monetary rewards. It’s not that I didn’t want the money, it’s that I wasn’t motivated by it. I’m still not. In fact,…
-
The Most Important Rule in Social Media PR
Want to know the best part of utilizing social media as part of your public relations campaigns? There are no rules. PR people are constantly being reminded of rules. We have to follow the AP Stylebook, news releases have to…
-
Our Secret to Search Engine Optimization
Here’s a typical example of the ranking stats for competitive keywords for one of our clients: 1.webp” class=”s3-img” border=”0″ alt=”ranking.png” /> Each line represents a keyword, and the Y-Axis is their ranking as recorded by Authority Labs. Less than 2…
-
Does Your Site Say “Keep Out”?
1.webp” class=”s3-img alignright” border=”0″ alt=”keep-out.jpg” align=”right” />When I work with some SEO professionals, they’re push the highest search volumes or most competitive words. When I work with traditional media, they’re always pushing eye balls and reach. When I work with…
-
Greed, Fear, and Failed Entrepreneurs
The most significant difference I’ve observed in all the companies I work for on success versus failure is the ability of the entrepreneur or business to execute. It frustrates me to watch friends and fellow entrepreneurs not realize their success…
-
Setting Promotions on Fire with WildFire
Marketers love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer.
