Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email Marketing & Automation
PR Professionals: You’re not exempt from CAN-SPAM
The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” PR professionals distributing press releases to…
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Paid and Organic Search Marketing
Your Office, Your Address, Your Brand
Last summer I launched my business full-time. It’s been a fantastic journey with a few stumbles but many, many wins along the way. As a young business, I’m working hard to accomplish three things: Execute on our engagements by both over-delivering, completing it on time and under budget. This is a huge challenge, and one that we’ve not always met.…
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Content Marketing
Productivity Secrets: Technology Isn’t Always Technical
I’ve got to admit, the four letters T-E-C-H give me the shivers. The term “technology” is practically a scare word. Whenever we hear it, we’re supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose of technology: getting complexities out of the way so we can get more done and have more fun. Just Information…
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Content Marketing
When Deploying a New Site: Measure Twice, Cut Once
Online Marketers often develop their newly designed web site strategy by spending all the time designing and then deploying the new site… then measuring the results of the change. I shutter when I see some companies deploying multiple sites within months of each other because each one “didn’t work”. Before you begin to even plan the designs of the new…
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Content Marketing
Get offline, get unplugged, at least for a while
I first got online and got my first e-mail address in early 1995. In late ’95 I launched my Web design business. Having my own company meant being online and available to my customers all the time. I was always plugged in. Even on vacation I brought my now vintage NEC laptop. As time went by I joined various startups.…
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Analytics & Testing
Designed to Indicate Something Out of the Ordinary
My kids are always making fun of me for my love of animated movies – I simply can’t get enough of them. As I was watching Madagascar 2, I loved this scene where the red light begins flashing on and off… watch how it’s handled by the penguins at the wheel: It’s too bad that Analytics don’t always have flashing…
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Analytics & Testing
Google Killed the Google Analytics Star
Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.
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Content Marketing
Who’s Your True Audience?
As you’re writing your content or joining in conversations via social media, are you aware of who might be reading, observing and taking notice? Many of the corporate blogs and personas I see in social media are transparent, but perhaps a little too forward. It’s important to keep in mind that the primary audience isn’t your entire audience online. Your…
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Social Media & Influencer Marketing
New Media Manifesto: The 10 Rules Successful Businesses Must Follow In Today’s Era
Marketing has evolved from its humble beginnings with limited mediums like print and radio to encompass dozens of channels across television, direct mail, and billboards. Today, the digital age has ushered in thousands of platforms, primarily online, where brands interact with consumers. The rise of search engines and social media has empowered consumers, turning marketing into a two-way conversation. Now,…
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E-commerce and Retail
Why You Can’t Just Copy Amazon
The team is still trying to settle down after this year’s South By South West Interactive (SXSWi) conference in March. We all had a great time and learned a lot about the interactive community and what is coming next. There were loads of interesting sessions from a panel with the Gmail team to Cooking for Nerds, many of which have…
