Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Setting Promotions on Fire with WildFire
Marketers both love and hate sweepstakes and contests. While effective tools to build brand awareness and generate prospect lists, they tedious, time consuming, and challenging to administer. So when Daniel Herndon of Red Wall Live came up with a terrific idea…
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Steve Jobs: Let Them Eat Case!
I'm writing this on an Apple keyboard, with my Apple MacBookPro, on my Apple Cinema Display, with my Apple mouse... connected to my Apple Time Machine. I don't call myself an Apple fanboy, but the quality of their products is…
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Old Spice Inspires: When in Doubt, Go Dumb
Sometimes, I love marketing and developing long-term strategies that change the perception of a business, increase the reception of a brand, drive sales, and skyrocket a company's success. Today isn't one of them. The online marketing world is ablaze at…
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Using Content Curation to Build Trust With Your Audience
I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. At least, I hope it’s fashionable because it’s a wonderful development that throws a wrench in the works of automated delivery. Content…
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Marketing Conductors… err.. Consultants
When I started DK New Media , one of the decisions to make was actually how to brand the company. As I think about marketing and its evolution, I often compare it to a conductor and a symphony. As a…
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Am I The Only One That Still Loves Creative Marketing?
I was driving on the West Side of town, looked over at a billboard, and there was a billboard for tools. Instead of the billboard being a typical ad, the advertisement went all the way to the ground. An arm…
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What Your Site Hierarchy Looks Like (Design, Index, Links, and Journey)
So many companies I work with focus so much of their time on their home page, navigation, and subsequent pages. Many of them are bloated, with unnecessary content and pages that no one reads - yet they still ensure they…
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Small Business Owners and Social Media
These days everyone is on the internet; reading, writing, researching, chatting with friends, stalking ex-lovers, but is it productive for business? Since much of my business is focused on building websites, and helping small business owners use social media as…
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ATTN: Social Media Application Developers
Twitter . Facebook . LinkedIn. My blog . My company . Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I'm on Flickr. Delicious. Technorati. Ning.…
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Sales Training: Even the Pros Return to Training Camp
Why does a team filled with world-class athletes still pack up and head to Training Camp every summer? Why do the Colts—one of the most meticulously prepared, strategically disciplined, and professionally conditioned organizations in the sport—still submit their elite talent…