Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Do Colors Impact Purchase Behavior?
The science of colors is fascinating, in my opinion. Great designers - whether they're automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to…
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Corporate Blogging: The Infographic
It was great bumping into John Uhri of Red Bit Blue Bit at Blog Indiana , this year. John does a really cool thing - rather than writing typical notes during discussions; he draws creative informational graphics (an infographic ).…
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Is Your Marketing Illegal?
Attorney David Castor, an attorney firm specializing in startups and SaaS businesses , emailed me over the weekend with the news that the FTC has settled with its first victim of new disclosure laws. As part of the proposed settlement…
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Attract Followers, Don’t Buy Them
It’s not easy to develop a large follower base on Twitter . The easiest way is to cheat and waste your money buying thousands of followers from one of these online “businesses” that offer such services. What is to be…
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Ghost Blogging: The Antithesis of Everything Social? Really?
Wow, this is quite a statement from Avinash on ghost blogging : https://twitter.com/avinash/status/21336548909 It's always interesting when someone with as much authority as Mitch or Avinash throws out a rule like this. Not only do I disagree...
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Desktop Email: Still The Productivity King
These days, it seems like everybody is using a web-based email clients. The numbers behind this trend are staggering. Back when Microsoft looked into buying Hotmail it already had 8.5 million subscribers —and that was in 1997. Today, the various…
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You’re Underestimating Social Media
Roundpeg recently did a social media survey and put together a fantastic whitepaper on the results. As I read through the pages, one of the results really struck me. More than 70% of the business owners surveyed said social media…
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SEOmoz Releases Mother of all SEO Apps
I'm a huge fan of Rand Fishkin and SEOmoz . Often I hear murmurs in the Search Engine Optimization industry about SEOmoz being right or being wrong... but I have yet to see a single organization amass as many resources,…
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Corporate Blogging for Dummies is Here!
We could not be more excited! This week, the first Corporate Blogging for Dummies copies were shipped to us. I can't tell you the feeling of pride in opening the box and seeing our names in print on the front…
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Beyond Affiliates: Why Building Channel Sales Is Key To Selling Software
As a business owner, I can't tell you how often I get approached with the opportunity to make an extra buck or two on affiliate revenue. If I will just use my clout to hock their wares, they'll pay me…
