Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • social media developers

    ATTN: Social Media Application Developers

    Twitter. Facebook. LinkedIn. My blog. My company. Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I’m on Flickr. Delicious. Technorati. Ning. Before that there was…

  • iStock 000000326433XSmall1

    Even the Pros Return to Training Camp

    1.webp” class=”s3-img alignright” border=”0″ alt=”iStock_000000326433XSmall.jpg” align=”right”/>Why do the Colts go to Training Camp? Don’t they already know how to play Football? On July 30th of this year the Colts will go to Training Camp, this will signal the start of…

  • Screen Shot 2014 10 19 at 12.19.26 AM

    What You Can Learn about Twitter from Tweets

    This presentation has had over 24,000 views on Slideshare and has an incredible amount of information… all packed into snippets of 140 characters or less. You’ll even find a few of the authors from Martech Zone in there, too! The…

  • Email Is NOT Dead!

    No, Email Is NOT Dead!

    I noticed this tweet from Chuck Gose yesterday. It referenced an article on the New York Times website called Email: Press Delete. Every so often, we all see these types of articles that make the cry that email is dead!…

  • field

    RIP: All Your Databases Are Belong to Matt

    The technology world lost a special person yesterday, friend Matthew S. Theobald. Matt was an amazing and brilliant person, developing and designing a means to index the data of the world through the Internet. I wrote about Internous after meeting…

  • Email Marketing or Facebook Marketing?

    Derek McClain asked on Facebook: If you are a business that does online marketing, would you rather have someone’s email address or have that same person as a Facebook Fan aka Person that “Likes” your page? Think about this one…

  • Always Bring the Fight Home

    Had a fantastic meeting with an agency here in Indianapolis who’s working to ensure their client has a solid corporate blogging strategy. They’re off to a great start and we spoke a lot about controversy and blogging. The particular blog…

  • WordPress 3.0 – I Can’t Wait!

    I am not a techy by training or nature, so I am always looking for tools which allow me to play in the tech community. Two and a half years ago, I discovered WordPress, and for me it was a…

  • Depositphotos 22243267 m 2015

    The Internet Runs Better without Flash

    1.webp” alt=”Flash Block” align=”right” border=”0″ />Steve Jobs was right. The first person who advised me to get a Flash blocker was Blake Matheny. Blake is one of the best engineers I’ve ever had the pleasure to work with – and…

  • usability testing

    A Video on Design versus Usability

    Jon Arnold does an amazing job explaining what his firm does, Tuitive = Usability. There are some incredible applications out there that never see the light of day. The application may solve some very difficult issues, but if no one…

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