Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Using Social Networks for CRM
According to Dr. Ivan Misner, the father of BNI , The best CRM application is the one you will use . This is a great way of saying that all the fancy CRM programs and features in the world will…
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What if Your Marketing Works?
As a sales trainer I work with companies in a wide range of industries. And nearly every company I work with is spending more this year than last on internet focused marketing, including social media. Unfortunately for many of these…
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8 Guiding Principles to Hiring an Email Marketing Expert
In part one ( You Might Need an Email Marketing Expert If... ) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we?ll outline the guiding principles…
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Search Engine Optimization Haters
I was working with a client on how to tweak their blog posts for increased search engine traffic. It's incredible how a slight title, meta description, heading, or content adjustment can have. We selected a blog post previously written, made…
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Your Email Open Rates May Be Low Because You’re Not Utilizing Alt Tags On Images
Tonight I received an email from Panera Bread . Like so many email programs nowadays, my email application automatically blocks images. As a result, here's what the email looked like: Not too compelling... especially for a beautiful email that...
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The Cobblers Children Have No Shoes
Yesterday I met with a marketing professional here in town. It was a great meeting and I truly appreciated some tough feedback I received about my corporate site. Simply put, I had put up a really crappy single page site…
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Reading Between the Clicks: What Digital Body Language Reveals About Your Customers
Digital communication now defines how customers and businesses connect. Steven Woods’ Digital Body Language: Deciphering Customer Intentions in an Online World reveals how to interpret the online behaviors that replace traditional, face-to-face cues. It is a guide for marketers and…
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Prepping Your Photos For The Web: Tips and Techniques
If you write for a blog, manage a website, or post to social networking applications such as Facebook or Twitter, photography probably plays an integral part of your content stream. What you may not know is that no amount of…
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5 Keys to Your Successful Personal Brand
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand... and ultimately profit from it. This may be a topic that's better answered by friend Dan…
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Content Science: Turn your Plain Jane links into Killer Contextual Content
What do the Washington Post , BBC News , and New York Times have in common? They're enriching the content presentation for links on their websites, using a tool called Apture . Rather than a simple static text link, Apture…