Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

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    How Comments Impact Search Engine Rank

    Does commenting on other blogs help my search engine ranking? Google’s ranking algorithm weighs heavily on relevant links back to your site. Since links back to your site help, wouldn’t it make sense that commenting and leaving your links everywhere…

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    The Power of Personalization in Email Marketing

    A bad email marketing program is like a really annoying sales person, but with a little effort and a lot of personalization you can turn email into your sales top-producer. Best of all, it's easy and inexpensive to do.

  • marketing technology

    The Greatest Marketing Technology Ever

    No, I have nothing to sell you. Rather, I want to remind you of a profound truth you may have forgotten: that the most powerful tool for marketing your business efficiently is one you already have. It’s the world’s most…

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    Aligning Digital and Traditional: The Little Things Matter

    Attention to detail and a constant stream of communication are vital in any enterprise large or small. A simple misstep resulting in a typographical error can have far-reaching ramifications.

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    The Secret of Building Your Brand like Nike or Coca-Cola

    In the American branding structure, there are really only two types of brands: consumer-focused or product-focused. If you are going to do any work mucking around with your brand, or you are getting paid to muck around with someone else's…

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    Become a Brand of Choice

    In a recent post, Seth Godin asked an important question I think every business owner needs to answer : Why You?  Why Now? Lets face in most product categories, but certainly in internet services we have choices.    When it…

  • Be Selfish About Selfless Networking

    This week I’ve had some tough conversations with some businesses that I care deeply about. They know that I care because I’ve taken them to task and am holding them accountable. My network is my investment and where I get…

  • blogging doug

    Blogging for Business

    If you weren’t at the Webtrends Engage 2010 conference, you missed an incredible business intelligence conference. Engage is unlike any other company conference I’ve been to. The objective is to provide customers and industry professionals with exposure to some of…

  • Can Retailers Strike Gold on Facebook?

    1.webp” align=”right” class=”alignright” />According to Foresee… yes. Foresee is releasing some findings on some retail statistics associated with Facebook today. Here are some of their findings: 56% of shoppers to top e-retail websites who interact with social media websites have…

  • Google Analytics

    Tracking Multiple WordPress Authors with Google Analytics

    I wrote another post on how to track multiple authors in WordPress with Google Analytics once before, but got it wrong! Outside the WordPress Loop, you’re unable to capture the author names so the code did not work. Sorry for…

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