Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
WordPress: Add Author Information in Sidebar
UPDATE: I’ve developed a Sidebar Widget to display your Author Information. Today’s post by Jon Arnold was fantastic on tips for designing a website, but I noticed the first comment attributed the post to me. That’s a telltale sign I need to make the author information more prominent. I’ve not created a widget for this (and I’m surprised that no…
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Mobile Marketing, Messaging, and Apps
The Mother of All Databases
Wow, the mother of all databases. Internous is an initiative to catalog and organize all the databases in the world. When Matt first told me what he was working on, my eyes kind of glazed over due to the sheer magnitude of the initiative. From the Internous Site: The Internet Search Environment Number (ISEN) is for researchers who find it…
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Mobile Marketing, Messaging, and Apps
The Future of Mobile Video and Search is Here!
This is incredibly fascinating and quite a game changer for the mobile market. Layar has launched in the Netherlands. Duke Long sent me a link to this new technology… Layar calls it a mobile augmented reality browser. I call it the future! Layar is a free application on your mobile phone which shows what is around you by displaying real…
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Content Marketing
It is All About Reusable Code? er… Content
I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value of reusable code. While every client likes to think they are unique, he explained once you write code to automate…
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Mobile Marketing, Messaging, and Apps
Integrating Mobile into an Outdoor Advertising Strategy
Mobile Marketing is emerging and becoming more commonplace everyday. Last week I was visiting family in the Myrtle Beach area and saw this billboard. It was great to see a major attraction integrating mobile into their overall marketing strategy. Doug has a similar mobile integration on his site, you can text MartechLOG to 71813 and get an alert when he…
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Email Marketing & Automation
How to Design an Email to Recover a Customer
Most marketers work on get, grow, keep strategies. Get customers, grow customers and keep customers. After attending a Webtrends conference, I also learned that recovering ex-clients is a great strategy. Since attending the conference, I’ve been keeping my eye out for a re-engagement or recovery campaign. Recently, I killed my Boingo wireless account. The service worked perfectly and had an…
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Social Media & Influencer Marketing
Social Media Use Does Not an Expert Make
Yet again today I was invited to a handful of events – in person and via webinar – to gain exposure to a social media expert and their take on social media marketing. As I review their profiles, LinkedIn profile, sites, and blogs, I find no substantial information supporting the premise that they are social media experts. Social media expert?…
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Analytics & Testing
Track Your YouTube Videos
Many people don’t realize it, but YouTube has some basic analytics for you to track your videos. If you’d like to be able to see who is embedding them and how many plays they’ve gotten, it’s fairly simple utilizing YouTube’s Insight tool. First, login to your YouTube Account and select one of your videos. You’ll notice an Insight button on…
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ExactTarget Takes Customer Service up a Big (Social) Notch
This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social network that’s integrated with case management, product recommendations, a training library and forums for customers to help one another. I…
