Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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SEO: 10 Backlinking Temptations To Avoid
Google's gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged... relevant backlinks from legitimate, authoritative sites. On-page SEO and lots of…
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Predictive Marketing Analytics with ThinkVine
What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop…
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The Business Impact of Early Adoption and Change
I'm reading Kevin Eikenberry's book, Remarkable Leadership , and I will have coffee with Kevin tomorrow. It's a fantastic book - and one chapter hit home with me on championing change . Kevin discusses change in great detail. One of…
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MC Hammer 2.0 and Personal Branding
If you wanted to research a celebrity who has been able to re-energize their career through social media, my first example would be MC Hammer. Everyone has seen the Behind the Music and rise and fall of MC Hammer as…
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Where is Email Communications Headed?
I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don't require my immediate attention or action within a period…
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Marketpath – Simplified Content Management
A few months ago I visited the team at Marketpath and had got a demonstration of their Software as a Service (SaaS) Content Management System (CMS) - which includes both an e-commerce and basic blogging solution. I had heard a…
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Press 1 If You Have Budget
A couple years ago, I remember when a blogger took Scoble on. The blogger invited Scoble to his event and then balked when Scoble requested travel and expenses be paid. Scoble responded online as well, and did a great job…
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Great Brands Evolve Over Time
I love the Mac ads. Most people do, because they?re funny, without being offensive. They don't bore us with product details, but in 30 seconds or less, resonate with their audience, because they get ?right to the pain?. As you watch them,…
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50,000,000 Business Cards!
If you've not had the opportunity to check out Moo's famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They're made from good stock and really…
