Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Influencer Marketing: Beware of the Internet Famous
A few weeks ago, I received an email from a woman asking about my book. It was a bit of a sad email – reading that a woman who wanted to buy my e-book had spent a ton of money…
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Celebrity Endorsement Tweets are Here!
Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn’t see advertisements with celebrities every day, would we? Catherine Zeta-Jones’ endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile’s national sales jumped 25% during the campaign. Celebrity endorsements…
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RIP: Frank Batten Sr – The Billionaire You Never Heard Of
Most people have never heard of Frank Batten Sr outside of Hampton Roads, Virginia. When I first left the US Navy and went to work at The Virginian-Pilot, I heard nothing but great things from the Pressmen that worked for…
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Be Smart Enough to Find the Answers
1.webp” class=”s3-img alignright” border=”0″ align=”right” alt=”baseball-cap.jpg” />Earlier this week, I posted a tweet promoting a product that was pretty cool. The application was graphically beatiful and incredibly useful… but I couldn’t actually figure out what it did or how to…
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Robocalls- We won’t miss them!
We all get them, and almost universally hate them, the annoying call promoting some product or event that plays a recording or, even worse, speaks to you in a mechanical voice. Well, the FTC has enacted new rules and regulations…
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We Know Customers are Talking About Us…
1.webp” alt=”dotster-clint-page.png” align=”right” border=”0″ />Yesterday, I had the pleasure of interviewing Clint Page, CEO of Dotster, on social media return on investment. I’ve been a fan of Dotster for 7 years now and my appreciation for the company was reaffirmed…
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Dummies: A Reference for the Rest of Us!
Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun… snapping some…
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Why I don’t like Facebook
Those of you who have seen me speak have often heard me speak out against Facebook. I’m on Facebook, I participate on Facebook… but I don’t like it. There are quite a few things I don’t enjoy on Facebook: 1.webp”…
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Single-Tasking Tools
Douglas Karr must have been tapping into my brain when he wrote How to Single-Task. I’ve been thinking a lot about this whole multi-tasking thing, about how constant hopping from tidbit to tidbit and doing more than one task at…
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Consumers Do Not Buy Perfection Anymore
One of the most wonderful transformations that I believe social media has brought about is the destruction of the perfect brand. No longer do consumers expect perfection… but we do expect honesty, customer service, and fulfillment of any promises a…
