Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • risk versus reward

    Social Media PR – Risks and Rewards

    A number of years ago, I discovered the benefits of on-line PR as a way of extending exposure for my clients. In addition to submission to established news sites, I created my own site – Indy-Biz, as a way of…

  • Fishing in a Million Lakes

    1.webp” border=”0″ alt=”fishing2.png” width=”275″ height=”206″ />The other day I was having lunch with a group of people who primarily worked in advertising agencies, pr and marketing firms.  Douglas Karr, founder of the Martech Zone, was speaking to the group about…

  • twitter bad

    Twitter Brand Faux Pas

    There’s this one guy on Twitter who unfollows and follows me on what seems like a weekly basis. I think he believes that I’ll suddenly follow him (since I haven’t the last 27 times he’s tried.). He must imagine that…

  • social media dancing

    Video: How Social Media Works

    It all starts with one… then it’s unstoppable.  

  • Chris Brogan

    Chris Brogan Rocked BlogIndiana

    “Now I know why you want to hate me!”, chanted Chris (ala Limp Bizkit) at one point in a panel discussion. The question was referring to what brings out the haters in the social media world. The fact is that,…

  • shame

    Deadbeats on Display? Twitter – New AP Managment Tool

    I was in a bad mood yesterday because I was chasing overdue invoices from three clients. I was grumpy, and needed to vent, so I put un an innocent comment ( well not so innocent) on Twitter. I asked: When…

  • Depositphotos 79863324 m 2015

    Judge Name Ideas From Audience’s Perspective

    When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here’s the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she…

  • I’m Right Behind You…

    How would you modify your content if the person browsing your website were in a different country? A different state? A different city? Across the street? In your store? Would you speak to them differently? You should! Geotargeting has been…

  • Adobe PhoneGap

    PhoneGap: Cross-Platform Mobile Application Development

    If you’ve had any experience developing in multiple languages, aside from objective C, you’ll probably get the same reaction that this guy did: I bought the book and read it, watched the movies, installed the IDE and I still can’t…

  • conceptfeedback

    Looking for a Second Opinion? A Hundred?

    There was quite a firestorm when I promoted utilizing crowdSPRING. Those in the design community who I respect so much though it was a bit hypocritical to appreciate crowdSPRING and other spec systems like 99designs, while advocating hiring design agencies…

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