Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-    Finding the Perfect Marketing and Advertising AgencyIf I were at a company looking for the perfect marketing or advertising agency, I would find an agency that has the following characteristics: The perfect agency understands how to leverage and measure each medium. The perfect agency tracks all… 
-  With Whom Do You Want to Work?I've been working tirelessly the last few weeks to really get my business off the ground. Days are spent networking and evenings/weekends are spent delivering on the commitments I've made. It's not going perfect, but it's progressing. In this economy,… 
-  What Job Does Your Customer Need Your Product or Service To Perform?I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint . Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One of the… 
-      How to Set Email Subscriber Expectations and WIN!Are your email subscribers clicking through to your websites, ordering your products, or registering for your events as expected? No? Instead, are they simply unresponsive, unsubscribing or (gasp) complaining? If so, perhaps you're not clearly establishing mutual expectations. So how… 







