Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Your Brand Should Be On Social Media
1.webp" border="0" alt="businessman_in_a_bowler_hat.jpg" width="159" height="191" />Every now and again I come across posts talking about how people don't want to "engage" with brands on social media and that your brand shouldn't be there, it should be people, etc., etc. The…
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Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me... and those that retweet expand the audience into their networks. Twitter is quickly…
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Finding the Perfect Marketing and Advertising Agency
If I were at a company looking for the perfect marketing or advertising agency, I would find an agency that has the following characteristics: The perfect agency understands how to leverage and measure each medium. The perfect agency tracks all…
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What We Can Learn from Kanye, Taylor and Beyonce
Today I spoke to a group of CIOs at a Technet event. As I was preparing for the speech and tailoring my presentation for the group, I really wanted to hit the message home that the days of control are…
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With Whom Do You Want to Work?
I've been working tirelessly the last few weeks to really get my business off the ground. Days are spent networking and evenings/weekends are spent delivering on the commitments I've made. It's not going perfect, but it's progressing. In this economy,…
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What Job Does Your Customer Need Your Product or Service To Perform?
I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint . Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One of the…
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How to Set Email Subscriber Expectations and WIN!
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events as expected? No? Instead, are they simply unresponsive, unsubscribing or (gasp) complaining? If so, perhaps you're not clearly establishing mutual expectations. So how…
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Inbound Marketing and the New Sales Funnel
While I was preparing to speak in Cincinnati this week, I wanted to provide a nice visual that spoke to how search and social media have changed the sales process. Here's what I call the New Sales Funnel : It…
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Influencer Marketing: Beware of the Internet Famous
A few weeks ago, I received an email from a woman asking about my book . It was a bit of a sad email - reading that a woman who wanted to buy my e-book had spent a ton of…
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Celebrity Endorsement Tweets are Here!
Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn't see advertisements with celebrities every day, would we? Catherine Zeta-Jones' endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile's national sales jumped 25% during the campaign. Celebrity endorsements…
