Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Firefox winning the Browser War
Taking a look at recent market share for browsers provides some insight into who is winning and losing the wars. Firefox continues to build momentum, Safari is creeping upwards, and Internet Explorer is losing ground. I’d like to comment on the three with my ‘theories’ of what is occurring. Internet Explorer After destroying Netscape Navigator, IE really became the gold…
- Content Marketing
Every Home Office Needs One!
A little over a year ago (2005) I was doing quite a bit of consulting on the side and needed to get some new hardware around the home to handle it. I purchased a new computer, new netgear wireless router and wireless cards… and the best investment was my LinkStation. The LinkStation connects directly to my wireless router and has…
- Analytics & Testing
The Page View will not Die
I respect Steve Rubel, but I’m not in agreement with his current post stating the imminent demise of the page view by 2010. Steven states: These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page – like Gmail or the Google Reader. This eliminates the…
PersonalDNA – Personality Profile
A friend of mine absolutely despises personality tests. I actually like them, but don’t feel too comfortable basing decisions upon them. I’ve had employers that utilize the testing to develop teams and to understand how the people on that team will interact with them. Being ‘officially’ trained by Development Dimensions International, I feel comfortable reviewing personality tests and not utilizing…
- Content Marketing
Relaunch!
The ol’ theme was starting to get a little boring for me, so I decided to throw caution to the wind and really soup up the site. I started off with the Squible beta theme and tweaked it out totally. I even added the Google Video bar, it does a search of random sets of tags from Google Video. You’ll…
My Happiness Manifesto
Hugh MacLeod at GapingVoid.com had a great post today asking folks for their ‘manifestos’. Thanksgiving inspired me to write mine on happiness. Here’s what I wrote and what Hugh posted (with a couple grammatical edits and Hugh’s wonderful illustration!): Our culture is inundated with messages that lead us down a path of self-destruction. Happiness is equated with things we do…
- Paid and Organic Search Marketing
Helping Martin Luther King, Jr. through SEO? Geeks strike back!
Fascinating! Geeks strike back! How? It appears there is a website that is ranked incredibly high for people searching for information on Martin Luther King, Jr.. Rather than simply blast the site, raise attention, and actually draw more visitors to it, through the magic of Search Engine Optimization, we can all simply put a blog entry up that will improve…
- Paid and Organic Search Marketing
Google Analytics and WordPress Tip: What’s my Top Content?
Google Analytics is a fairly robust package but sometimes you need to search around for the info you need. One item you might want to focus on with your WordPress Blog is how popular your content is. There are two ways of identifying your content: By the page By the article title Below is a screenshot on how to view…
- Content Marketing
Copyrights and The French Revolution
Copyright law has undergone significant transformations since its inception in the printing press era, evolving through historical milestones such as the French Revolution to contemporary challenges posed by artificial intelligence. For businesses today, understanding and complying with these laws is a legal necessity and a strategic imperative. Copyright law’s roots can be traced back to the 15th century, coinciding with…
One browser feature that would take the market!
Earlier tonight, I was working on a great blog post – a collection of links that I’ve discovered in the past few weeks that I wanted to show to all of you. I wanted to round the number off at an even 10 just to make it a ‘Top 10’. I perused my saved bookmarks and wrote some little witty…
