Douglas Karr's Articles on Martech Zone
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How to Channel Your Marketing Translation Spend to Benefit from the E-commerce Boom
Ecommerce has been a rising trend over the past decade. And with the pandemic, more people are shopping online than ever. E-commerce provides the perfect way to reach demographics all over the world from right behind a computer. Below, we’ll…
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Jetpack: Enhance WordPress’ Internal Site Search Capabilities with Advanced Search
Consumer and business browsing behaviors continue to change as they self-serve and seek the information they need without contacting your company. While taxonomies, breadcrumbs, related content, and design are critical user interface elements that assist visitors, internal site search is…
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You Keep Using That Word “Creative”…
Robert Half Technology and The Creative Group published a study and infographic, Digital Marketing Dissonance, where 4 in 10 CIOs say their company lacks the support needed for digital marketing projects. While I don’t doubt that’s accurate, the study then…
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Logo Design Resources: Advice, Downloads, Infographics, And Best Practices
What’s the value of a logo? Ask a company like Nike and you might say millions of dollars – but the truth is that, in 1971, Nike paid $35 for their logo. These days, the going rate for professional logo…
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How the Internet Revolutionized Offline Retail
The Internet has completely transformed consumer behavior and reshaped how physical stores operate. While early fears suggested e-commerce would destroy traditional retail, the opposite has happened—digital technologies have enabled brick-and-mortar businesses to evolve, compete, and thrive in a connected world.…
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How To Optimize Your Business, Site, and App for Apple Search
The news of Apple ramping up its search engine efforts is exciting news, in my opinion. I always hoped that Microsoft could compete with Google, and I was disappointed that Bing never attained a significant competitive edge. You’d think they…
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How Do Search Engines Find, Crawl, and Index Your Content?
I don’t often recommend clients build their own e-commerce or content management systems because of the unseen extensibility options needed nowadays – primarily focused on search and social optimization. I wrote an article on selecting a CMS, and I still…
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Toluna Start: Real-Time Consumer Intelligence With A Global Community
Companies seeking market research face the constant challenge of understanding and responding to rapidly changing consumer preferences and market trends. Traditional market research methods often fall short of delivering timely, actionable insights that can drive strategic decision-making. Business leaders, marketers,…
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Abstract: Collaborate, Version, and Handoff Your Product Designs
Design teams face numerous challenges regarding collaboration, version control, and maintaining a streamlined workflow. The constant back-and-forth of file sharing, the struggle to keep track of the latest versions, and the need for seamless teamwork can often hinder creativity and…
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How And Why To Register A Distribution Email Address for a Corporate Google Account
When my agency started working with a client, we requested that they provide us access to their Google accounts with full permissions. This enables me to research and optimize their Google tools – including Search Console, Tag Manager, Analytics, and…
