Douglas Karr's Articles on Martech Zone
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The 8 Characteristics of a “V”ery Good Brand
For years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens or…
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iPhone and iPad: Elevate Your Mobile Web Experiences with Webkit CSS Capabilities
Delivering exceptional web experiences across various devices is paramount for engaging users and driving conversions. However, the fragmented nature of browser capabilities and device-specific nuances pose significant challenges for developers and designers striving to create pixel-perfect, high-performance websites. Enter the…
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The Ultimate Content Marketing Guide: Strategies, Best Practices, and Insights
Content marketing has become indispensable for businesses looking to connect with their audience, build brand awareness, and drive profitable customer action. This comprehensive guide will explore the ins and outs of content marketing, providing you with the knowledge and strategies…
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Handwriting and Direct Mail: More Opens
When I was in charge of direct mail services at a newspaper, I used to educate our clients that the time they had to attract a prospect was the distance between their mailbox and the trash. Handwritten fonts are one…
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Promote Your iTunes Podcast with a Smart App Banner
If you’ve read my publication for any length of time, you know that I’m an Apple fanboy. Simple features like the ones I’m going to describe here make me appreciate Apple’s products and features. How to Display iOS App Banners…
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Shoutem: Build, Publish, And Manage Mobile Apps with a No-Code App Maker
This is one of those topics I have some really tough love on regarding my clients. Mobile apps may be one of those strategies that continue to have the highest costs and the lowest returns on investment (ROI) when done…
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How to Write A Title That Makes Visitors Engage
Publications always have the benefit of wrapping their headlines and titles with powerful imagery or explanations. In the digital realm, those luxuries often do not exist. Everyone’s content looks very similar in a Tweet or Search Engine Result. We must…
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Adobe Capture: How to Identify Fonts with Type Capture
If you’ve ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn’t know what fonts they use – it can be pretty daunting. Or, if you love a font that you find…
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COVID-19: Consumers and #StayAtHome Purchase Statistics
Things are not looking too good for anyone’s economic future, given the pandemic and subsequent lockdown orders from governments around the world. I believe this is going to be a historic event that will have a massive, lasting impact on…
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Deltek ConceptShare: Streamline Your Creative Review Process and Deliver Exceptional Content Faster
The need to swiftly and efficiently review and approve creative content is paramount. Juggling multiple projects, feedback from various stakeholders, and looming deadlines can make the review process a stressful bottleneck. Miscommunication and a lack of clarity can lead to…
