Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 249 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrApr 7, 2018

The Amazing Marketing Opportunity Coming With IoT

I was asked to speak at a regional event on the Internet of Things. As co-host of the Dell Luminaries podcast, I’ve had a ton of exposure to Edge computing and the technological innovation already taking shape. However, if you…
Douglas KarrApr 3, 2018

Wayin Launches Lightning Fast Mobile Social Stories

Digital advertising has reached a tipping point. 50% of adults actively avoid ads on mobile and desktop and another 47% actively avoid in-app ads. These are the numbers driving Wayin’s tool, Social Stories, an important tool for brand marketers and advertisers.…
Douglas KarrMar 31, 2018

WordPress Sidebar Widget and Shortcode for Playing Podcasts

If you’ve ever utilized the default RSS widget for WordPress and entered a Podcast RSS feed, you’ll notice that it only displays the title and description. That’s because the iTunes standard for podcast feeds adds additional tags for the image…
Douglas KarrMar 26, 2018

Somewhere Between SPAM and Creepy Lies Transparency

Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I’ve honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested…
Douglas KarrMar 22, 2018

REMME: Will Blockchain Rid Us of Logins and Passwords?

One of the more exciting technologies is blockchain. If you’d like an overview of blockchain technology – read our article, What is Blockchain Technology. Today, I happened across this ICO, REMME. What is an ICO? ICO is an Initial Coin…
Douglas KarrMar 21, 2018

Use These Tips and Tools To Conquer Your Marketing Workload

If you want to effectively manage your marketing workload, you have to do a better job of organizing your day, reassessing your network, developing healthier processes, and taking advantage of platforms that can help. Adopt Technology That Helps You Focus…
Douglas KarrMar 17, 2018

Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn

A year ago, LinkedIn shared their special in-house recipe. When they released Secret Sauce: How LinkedIn Uses LinkedIn for Marketing, they made public all of the tactics and tips used by the LinkedIn Marketing Solutions team when executing campaigns on…
Douglas KarrMar 9, 2018

SalesRep.ai: Utilizing Intelligence to Automate Multi-Channel Prospect Interaction

As this video from SalesRep shows, a huge portion of outbound sales time is spent connecting or scheduling to connect with a customer. SalesRep utilizes call automation with an autonomous, natural language processing (NLP) platform to take that effort off…
Douglas KarrMar 7, 2018

How Businesses Should Be Interacting with Each Social Media Platform

My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though.…
Douglas KarrMar 2, 2018

Heartbeat: Reach Over 150,000 Passionate Female Millennial Consumers

Brands today are spending $36 billion on social channels to engage and acquire new millennial consumers using Influencer-style campaigns with celebrity names. However; engagement and conversions are low because millennial women trust and engage more with friends’ recommendations exclusively when…

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