Douglas Karr's Articles on Martech Zone
-
AddThis Adds Personal Targeting to Improve Engagement, Conversions and Revenue
Most of the marketing technology world is focused on getting visits. Link baiting is off the charts and it’s resulting in terrible results for marketers. Getting someone to your site is actually pretty easy, but keeping them there and actually…
-
Content is Temporary, Trust and Integrity are Lasting
The last few weeks I was out of town and didn’t get to dedicate as much time to writing content as I normally would. Rather than throw some half-ass posts out, I knew that it was a holiday season for…
-
How to Fully Leverage Twitter for Your Next Event
One of the Twitter Chats we really enjoy participating in is Atomic Reach’s #AtomicChat. It’s a well-produced, pre-planned chat around various marketing topics on Twitter that happens every Monday at 9PM EST. Whenever I participate, I’m always impressed with just…
-
The Strategies that Perform Best Across Facebook, Twitter, Pinterest and LinkedIn
While the majority of marketers utilize a shotgun approach to their content production and social promotion, there are strategies that drive better results if you can apply the resources necessary to customize the experience. Pagemodo created the following infographic to…
-
How Retailers Can Maximize Mobile Christmas Campaigns to Boost Revenue
This Christmas season, marketers and businesses can boost revenue in a big way: through mobile marketing. At this very moment, there are 1.75 billion smartphone owners worldwide and 173 million in the US, accounting for a whopping 72% of the…
-
What is Sponsored Content? How Can You Optimize Content Recommendations for Improved Click-Through Rates?
One of the most successful means of promoting our site and expanding our reach has been by use of sponsored content. We started using one vendor but when they accidentally ran our promotions an extra $10k – and then invoiced…
-
Video: Launch Your E-commerce Store in Half an Hour
We’ve worked with the majority of e-commerce platforms – from WooCommerce for WordPress to Magento’s enterprise e-commerce platform. Every platform has it’s strengths and weaknesses, but the easiest e-commerce platform on the planet that’s sprinting ahead of its competition is…
-
7 Questions to Ask Your Agency Before You Sign
We love working with other agencies. Our expertise in search engine optimization and content strategies has been a resource for all of our agency partners and we continue to grow that portion of our business. We work with a lot…
-
Reorganize, Rewrite and Retire Content
There’s always such a giant demand for new content that most of us are simply struggling to keep up with writing compelling content that provides value to our audience. This infographic from Marketo on maintaining great content is solid advice.…
-
4 Keys to Making Your Social Video Strategy a Success
We’ve shared a great infographic on the starter guide for social video, now here’s a great infographic from The Media Octopus on tips for leveraging social video for your brand. There has never been a better time for a brand…
