Douglas Karr's Articles on Martech Zone
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Ambience: Relevant Product Recommendations in Content
There’s a world of content out there that’s growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader…
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Pagemodo Posts: Increase Engagement with Your Social Audience
By now all marketing professionals know that the key to engaging any social community is sharing content of value to them. Of course, it’s also important to optimize that content with great imagery and to share it at the ideal…
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Recruit’em: Find Business Connections on Google
If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search…
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16 Steps to Compelling Content Creation
Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements…
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Strikingly: Import Your LinkedIn Profile Into A Beautiful, Mobile-Optimized Resume Site
There are often times when you don’t need to spend thousands of dollars on a new site – you just need a placeholder for an event or online portfolio, a simple product page or just to display your online resume.…
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The Challenge of Marketing Silos and How to Break Them
Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share…
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What Will the Internet Look Like in the Next Century?
To think that my children are growing up in an age where the Internet was always here is quite amazing. The fact that we’ve moved from simple dial-up to having dozens of devices in our homes that are connected, recording,…
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How to Make Your Content More Shareable
The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a…
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Email Insights: How to Research Your Email Competition
When do your competitors send their emails? What do those emails look like? What kind of subject lines do they use? What are the most popular email newsletters in your industry? These are the kinds of questions that can be…
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Key Findings on How Marketers Optimize Social Content
Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey. Key findings include: Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day. Marketers…
