Douglas Karr's Articles on Martech Zone
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What is Search Engine Spam?
We’ve been on a pretty big kick lately warning you about search engine optimization techniques that are going to get you in trouble. Even if your site isn’t suffering today, Google continues to modify it’s algorithms and test new ones…
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12 Steps of SEO Recovery
We love having some fun with Infographics, so with all the talk of SEO woes and even our own talk of the death of SEO, we decided to come up with a 12 Step Program for SEO Consultants and put…
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Negative SEO Works!
Over a year ago, I wrote about the SEA industry… Search Engine Assassination. It didn’t really have a term associated with it until the most recent algorithm updates. It’s now known as Negative SEO… and Google may be in big…
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Getting Your People in Search Results
Because of employee turnover, many companies are hesitant at promoting the people within the business. The truth is that it’s a mixed strategy… if you don’t promote your people, they’ll go somewhere where they do get the spotlight. If you…
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MyCurator: Content Curation for WordPress
Content curation is becoming recognized as a key tool to provide fresh content for your blog, boost traffic and engage and retain your community. By curating content, you can filter, evaluate and analyze content published out on the web and…
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Reasons Why People Abandon Shopping Carts
You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is…
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Google Experiments in Google Analytics… Meh
Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which…
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Responsive Web Design
Ok, I’m old so I can remember this but you guys may not be able to. Do you remember when we used to be able to fix cars? A good Sears toolset and we were good to go… just needed…
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14 Logo Design Styles Characteristics That Inspire
Creating a compelling and memorable logo is essential for branding and can significantly impact a business’s ability to attract and retain customers. A well-designed logo serves as a visual representation of a company’s values, mission, and products or services. Here…
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Strategies for Effective Tweeting
I love the data in this report from Buddy Media and infographic from Fusework Studios. The data points to the opportunity businesses have to engage with customers when they are available, ask their followers to take action, and keep the…
