Douglas Karr's Articles on Martech Zone
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Convert Customers into Advocates with Zuberance
The best way to promote a brand is by having a bunch of highly satisfied customers talk about it. The best customer to do it is a brand advocate – a customer whose satisfaction has reached the level of passion.…
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Is Social Impacting Search Rank?
This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking.…
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Why Do People Write Online Reviews?
If you don’t think online reviews are a big deal… just take a look at our client, Angie’s List, now a public company strictly based on a massive, high quality database of trusted reviews. And the fact that they don’t…
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Is Social Media Killing Your Brand?
I’m a bit on the fence about this infographic from Prestige Marketing. To kill a brand, you really need to do some damage and I’m not sure that this infographic really spells that out. Although it takes a pessimistic view…
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Pre-Purchase Habits of Shoppers
The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really…
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The Price of Free Website Testing
This is a debate that continues to rage on when it comes to the Internet… why should I pay for a solution when I can use a free one? We utilize many free applications – but given our experience in…
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Audience vs Community: Do You Know the Difference?
We had a fantastic conversation with Allison Aldridge-Saur of Chickasaw Nation, and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native…
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Social E-commerce with Moontoast
With more people depending on social networks and blogs for news and updates, the focus is on engaging customers and potential customers through social media. However, for companies, such engagement or brand building initiatives remain an exercise in futility if…
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Create a Free, Beautiful Website in Minutes
Installing and configuring content management systems, finding an agency you can trust, and getting a unique yet affordable design can be a huge challenge for a small business. If your company doesn’t have the resources or the patience to build…
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How to Avoid Site Migration Suicide
Our first question when a client tells us they’re going to develop a new site is whether the page hierarchy and link structure is going to change. Most of the time the answer is yes… and that’s when the fun…
