Douglas Karr's Articles on Martech Zone
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The Art of Clients Falling in Love
On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love. Joe said there were three key elements to falling in love… commitment, intimacy, and passion. The conversation…
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Words to Avoid in Emails
I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours on email per day. While…
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Social Media Salaries Guide
Whether you’re a strategies, specialist, brand manager, marketing manager, social media manager or a content writer, Onward Search is tracking your salary range and now sharing them in this infographic on US salaries. The news isn’t that good, though, given…
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Create Tests Easily with Verify
While analyzing some real-time alerts today on marketing automation for our client, Right On Interactive, Marty Thompson came across a link to a testing site called Verify. It’s a very affordable testing site that has a ton of features and…
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How Information Overload is Hurting Productivity… And How To Cope
The influx of information can be overwhelming. With the advancement of technology and the need to stay connected, employees often struggle to manage the constant data flow. The phenomenon, known as information overload, significantly impacts productivity and the quality of…
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We’re a Top 10 Social Media Blog!
It’s always amazing to be recognized by your peers – but today really takes it up a notch! Michael Stelzner’s Social Media Examiner blog is, by far, one of the most popular, well-branded and well-managed social media blogs on the…
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12 Critical Home Page Elements
HubSpot is definitely the leader in driving content to drive an inbound marketing strategy, I’ve never seen one company put out so many whitepapers, demos and ebooks. HubSpot now delivers an infographic on the 12 critical elements of a homepage.…
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Free Speech Doesn’t Protect Your Reputation
Sam Montgomery is a reader of Martech Zone and contacted me regarding a story of a young football talent named Yuri Wright. Yuri was actively being recruited by Michigan State… up until some folks read his tweets. The tweets are…
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The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched…
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Email Acquisition Exchange with ividence
Email continues to be a dominating force in the online marketing industry. While technology has infused itself into virtually every other aspect of online marketing, email seems to be the one that has barely moved in two decades. Recent advances…
