Douglas Karr's Articles on Martech Zone
-
Building Authority for Search
I’ve been a long-time proponent of search engine optimization for quite some time, but my own experiences recently with Martech have honestly curbed my excitement. I used to think that SEO was the ideal means of growing traffic because it…
-
The Value and ROI from Conferences
1.webp” alt=”” title=”Conference Budget” width=”251″ height=”239″ class=”alignright size-full tie-image14930″ />The first conference I went to was a regional industrial technology show. I was an industrial electrician at a Newspaper and my boss wouldn’t pay for it. So I paid my…
-
LinkedIn Basic Boot Camp
LinkedIn has over 135 million members internationally and the average household income of a LinkedIn user is over $100,000 annually! The first thing I do returning from a business trip or meeting is to enter all my contacts in LinkedIn,…
-
Analyzing Social Streams with DataSift
DataSift is a powerful real-time social media data-filtering platform and is one of only two companies in the world with a license to make Twitter data commercially available for non-display purposes, allowing users to search for posts using metadata contained…
-
Advertising and Return on Investment
Marketing pioneer John Wannamaker once said, “Half the money I spend on advertising is wasted… The trouble is, I don’t know which half.” Still today, most marketers don’t know which of their advertising channels are most effective. Investment in online…
-
WordPress: Add Social Media Profiles to Your WordPress Theme
WordPress offers user profiles with settings for social links; however, additional social sites offer opportunities for your entire site or blog to have a presence within those networks. We were working on a client site this week where we wanted…
-
Geosocial and Location-Based User Adoption
Some pretty amazing stats on adoption of Geosocial and Location-Based Services (LBS) via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines…
-
The Importance of Fresh Content for SEO
I’ve told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy… it allows…
-
Add a Links Page to your WordPress Template
We were working on a client site today to add an iPad Cover Review list to the site. Rather than listing them all out in a page or a post, we decided to build a template page that pulled one…
-
Email Best Practices for the Holiday Season
Consumers love email marketing. In fact, when surveyed, consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you need…
