Douglas Karr's Articles on Martech Zone
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WordPress: How to Make a Video Facebox Popup
Vimeo and YouTube videos now offer higher definition videos that can take up quite a bit of real estate on a web site or blog. One way of optimizing for this is to utilize a method called a Facebox. A…
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Am I The Only One That Still Loves Creative Marketing?
I was driving on the West Side of town, looked over at a billboard, and there was a billboard for tools. Instead of the billboard being a typical ad, the advertisement went all the way to the ground. An arm…
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What Your Site Hierarchy Looks Like (Design, Index, Links, and Journey)
So many companies I work with focus so much of their time on their home page, navigation, and subsequent pages. Many of them are bloated, with unnecessary content and pages that no one reads – yet they still ensure they…
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ATTN: Social Media Application Developers
Twitter. Facebook. LinkedIn. My blog. My company. Aside from those, I have a Google account. I have a gravatar account. I have a WordPress account. I have a Yahoo! account. I’m on Flickr. Delicious. Technorati. Ning. Before that there was…
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RIP: All Your Databases Are Belong to Matt
The technology world lost a special person yesterday, friend Matthew S. Theobald. Matt was an amazing and brilliant person, developing and designing a means to index the data of the world through the Internet. I wrote about Internous after meeting…
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Email Marketing or Facebook Marketing?
Derek McClain asked on Facebook: If you are a business that does online marketing, would you rather have someone’s email address or have that same person as a Facebook Fan aka Person that “Likes” your page? Think about this one…
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The Internet Runs Better without Flash
1.webp” alt=”Flash Block” align=”right” border=”0″ />Steve Jobs was right. The first person who advised me to get a Flash blocker was Blake Matheny. Blake is one of the best engineers I’ve ever had the pleasure to work with – and…
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A Video on Design versus Usability
Jon Arnold does an amazing job explaining what his firm does, Tuitive = Usability. There are some incredible applications out there that never see the light of day. The application may solve some very difficult issues, but if no one…
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For Traditional Businesses, New Media Is NOT Easy
Social media is easy. SEO is easy. Blogging is easy. Stop saying it. It’s not true. Technology is daunting. Conventional companies struggle with leveraging technology and newer channels to get positive results. Many abandon or avoid it altogether. Online search…
