Douglas Karr's Articles on Martech Zone
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SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization (SEO) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages (SERPs). However, achieving a high ranking is only half the battle. The…
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The Secret of SEM: Google Results Are Rigged
A friend of mine shared some results of his revenue for the last 2 years with Text Link Ads, a service where you can buy and sell links. Publishers sell links simply to make money – and there’s quite an…
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The Garage Sale Mapper: My Killed Idea That Was Never Built… But Is Documented
Back when newspapers were fighting to stay relevant in a digital world, I had what I thought was a breakthrough idea. Working at a local paper, I noticed how garage sale ads consistently filled our shrinking classified section. They were…
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The Gap in Marketing Technology?
1.webp” alt=”Olympics Relay Drop” title=”Olympics Relay Drop” width=”360″ height=”202″ class=”alignright size-full tie-image4495″ align=”right” />Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find…
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Vendor Client Relationships in Real Life
My favorite client story is one where a client told me that my hourly rate was twice what my nearest competitor was. I told him I’d be glad to meet that rate but the work would take twice as long.…
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Thank You for the Recognition Today, Indy!
In February I pulled some all-nighters and weekends while volunteering for the 2012 Superbowl Committee. Pat Coyle gave me a call when it was ramping up and I was energized to be on board and provide some guidance (and quite…
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What’s the ROI on Headaches?
Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. 1.webp” alt=”people-technology”…
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Bing It On!
Microsoft is taking Google head on with a word that’s been synonymous with search and Google = relevance. Here’s the first commercial that Microsoft is running. I truly hope that Microsoft can aggressively challenge Google with Bing. For the last…
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It’s Time to Turn Your Company Upside Down
When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not…
