Douglas Karr's Articles on Martech Zone
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50,000,000 Business Cards!
If you’ve not had the opportunity to check out Moo’s famous minicards, they are truly a treat! Casey from MooshinIndy.com had a set printed up with her fantastic photos and they were incredible. They’re made from good stock and really…
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Is Twitter in Your Service Channel Yet?
If I call your company with a complaint or question, only your customer representative hears me. If I ask on Twitter, though, my 8,000 followers hear me… and those that retweet expand the audience into their networks. Twitter is quickly…
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Finding the Perfect Marketing and Advertising Agency
If I were at a company looking for the perfect marketing or advertising agency, I would find an agency that has the following characteristics: The perfect agency understands how to leverage and measure each medium. The perfect agency tracks all…
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What We Can Learn from Kanye, Taylor and Beyonce
Today I spoke to a group of CIOs at a Technet event. As I was preparing for the speech and tailoring my presentation for the group, I really wanted to hit the message home that the days of control are…
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With Whom Do You Want to Work?
I’ve been working tirelessly the last few weeks to really get my business off the ground. Days are spent networking and evenings/weekends are spent delivering on the commitments I’ve made. It’s not going perfect, but it’s progressing. In this economy,…
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Inbound Marketing and the New Sales Funnel
While I was preparing to speak in Cincinnati this week, I wanted to provide a nice visual that spoke to how search and social media have changed the sales process. Here’s what I call the New Sales Funnel: It used…
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Influencer Marketing: Beware of the Internet Famous
A few weeks ago, I received an email from a woman asking about my book. It was a bit of a sad email – reading that a woman who wanted to buy my e-book had spent a ton of money…
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Celebrity Endorsement Tweets are Here!
Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn’t see advertisements with celebrities every day, would we? Catherine Zeta-Jones’ endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile’s national sales jumped 25% during the campaign. Celebrity endorsements…
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RIP: Frank Batten Sr – The Billionaire You Never Heard Of
Most people have never heard of Frank Batten Sr outside of Hampton Roads, Virginia. When I first left the US Navy and went to work at The Virginian-Pilot, I heard nothing but great things from the Pressmen that worked for…
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Be Smart Enough to Find the Answers
1.webp” class=”s3-img alignright” border=”0″ align=”right” alt=”baseball-cap.jpg” />Earlier this week, I posted a tweet promoting a product that was pretty cool. The application was graphically beatiful and incredibly useful… but I couldn’t actually figure out what it did or how to…
