Douglas Karr's Articles on Martech Zone
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Free Download: Numbered and Alphabetized Google Map Markers
I’m finishing up a mapping site for a client this weekend and decided the current marker (icon) collections out there were pretty plain, lacking any dimension. While I was taking a break, I decided to make a new collection. Feel…
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Marketing Has Evolved Beyond The 40/40/20 Rule
I was organizing my bookshelf this morning and flipped through an old Direct Marketing book, Direct Mail by the Numbers. The USPS published it and was a pretty good guide. When I was running a direct mail business full time,…
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GoDaddy Claims Trademark Infringement For Go-Daddy Domain Purchased From… GoDaddy
Today, I received a call from a gentleman who wondered about my relationship to NoDaddy.com, a site that lambastes GoDaddy for its business practices. After speaking to John, I was amazed at what was happening to him. John purchased GO-DADDY-DOMAINS.COM…
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Browser Wars: Internet Explorer continues to Lose to Firefox, What’s Safari?
Click the chart to see it full size. The two browsers to keep an eye on are Internet Explorer and Firefox. Internet Explorer’s total penetration is dropping and Internet Explorer 7’s share seems to be dropping off under Firefox! Given…
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The Less I Watch, the Better Things Get!
Sometimes I wonder if long-term goals actually distract us from the job at hand. If you’re always yearning for more, are you ever happy with where you’re at? At times it takes something catastrophic at home or at work for…
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Gannett Needs to Get its Head Out of its Butt
Everyone has heard of the expression having your head up your butt. With Gannett, they really have brought the expression to reality, though. Ruth Holladay is a wickedly sarcastic blogger with a sharp tongue… and she’s dead-on, especially when it…
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How To Add A Media Player to Your Site Easily with Wimpy Player
A few of our clients needed a friendly media player for their sites that was simple to implement I was looking for a modern audio player that would work across browsers and devices. I found Wimpy Player, an incredibly simple…
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Building a Custom Store Locator with PHP, MySQL, and Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google. If you’re wondering why I’ve been fairly quiet of recent, it’s not because I’m blogged out – it’s because I’m…
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RSS versus Email: A Marketing View
It’s a discussion that’s getting old, but with the advent of Outlook 2007 support for RSS – the online industry continues to make comparisons between RSS and email for online Marketing Communications (with SMS right around the corner). From a…
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Corporate Blogging: Ten Frequently Asked Questions from Companies
If there’s one thing that pulls you back to reality, it’s meeting with regional businesses to discuss blogging and social media. Chances are, if you’re reading this, you understand blogging, social media, social bookmarking, search engine optimization, etc. You’re the…
