Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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Migrate from CMS to CMS
WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr... have you ever needed to migrate from one site to the other? We have and it's often torturous and requires a ton of manual effort. Not only that, but even once you have…
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Why Website RFPs Don’t Work
As a digital agency in business since 1996, we've had the opportunity to create hundreds of corporate and non-profit websites. We've learned plenty along the way and have gotten our process down to a well-oiled machine. Our process starts with…
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Don’t Blame WordPress
90,000 hackers are trying to get into your WordPress installation right now. That's a ridiculous statistic but also points to the popularity of the world's most popular content management system. While we're fairly agnostic about content management systems, we have…
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Power Your Online Marketing with CDNify
We've all been there haven't we. Toiling away on your client's marketing campaign, doing crazy hours and multi-tasking like the best of them. Trying your best to make sure everything is in place, so that things run as smoothly as…
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Smartfile: Whitelabel Your Large File Solution
Whether you are starting a new business, or launching a new product, the first question you have to ask is, "Who is my market/customer"? Sounds easy, right? Before I get to the part about us completely failing to answer that…
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Share As Image: Highlight, Click and Share your Text
I got to do a book signing with Beth Hayden at Social Media Marketing World, author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest . One of the tools that Beth shares in her book that is…
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Marketers and Machine Learning: Faster, Smarter, More Effective
For decades A/B testing has been used by marketers to determine the effectiveness of offers in driving response rates. Marketers present two versions (A and B), measure the response rate, determine the winner , and then deliver that offer to…
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Embrace Your Inner Ray Liotta
As we were waiting on our layover from LA to San Francisco, Ray Liotta walked up to the flight. He chatted with some of the staff and sat down with a colleague. It was one of those moments that you…
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Automate Influence Marketing Campaigns with TapInfluence
TapInfluence debuted its new cloud-based software platform for automating all aspects of influencer marketing campaigns. If TapInfluence sounds new... it's because it is. TapInfluence was once BlogFrog but has been rebranded with a new focus and platform. TapInfluence automates the…
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Diners Club Interview: Building a Social Brand
Diners Club is a sponsor of Social Media Marketing World and was interviewing some of the speakers yesterday (and will be doing more today). I had the pleasure of speaking with Eduardo Tobon and discussed the advancements that I saw…