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Noob Guide to Online Marketing

Although this infographic states that it’s a noob guide, it’s actually quite a thorough look at the strategies involved in developing an inbound marketing strategy online. The channels described include email marketing, lead generation, organic search, paid search, social media, optimization and analytics. The infographic is pretty stunning – and a great checklist for every online marketer.

The only glaring admission from the infographic is a public relations strategy. Key to the foundation of any good online presence is being recognized by your peers. Public relations firms like ours, Dittoe PR, are masters at getting opportunities with key publications and personalities.

The Noob Guide to Online Marketing - Infographic
Unbounce – The DIY Landing Page Platform

The infographic was developed by Unbounce. Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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