Martech Zone
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How to Increase Your Mobile Conversions and Leads
Here's some homework for you before you even read this. What's your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile…
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The Ultimate Holiday Email Marketing Guide Infographic
'Tis the season for holiday marketing, and our email verification software sponsor NeverBounce , has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation's data show that spending is increasing this year, primarily online and…
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What is a TLD? Top Level Domains Explained
If you parse any domain name, the top-level domain is the last section after the last dot. That's the highest level within the hierarchy of a domain name. So, for martech.zone , the TLD is .zone . When the web…
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How To Not Fail at Snapchat
Snapchat is a multimedia messaging app that thrives on ephemeral content, augmented reality ( AR ), and a predominantly young user base. It offers a unique blend of disappearing messages, stories, and AR filters that encourage frequent interaction and creativity…
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PRISM: A Framework to Improve Your Social Media Conversions
The reality is that you typically don't sell on social media channels but you can generate sales from social media if you implement a full end-to-end process. Our PRISM 5-step framework is a process you can use to improve social media conversion.…
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The Benefits of Video for Search, Social, Email, Support… and More!
We've recently expanded our team at our agency to include a seasoned videographer, Harriso n Painter. It's an area that we know we're lacking. While we script and execute amazing animated videos and produce great podcasts, our video blogging (vlog)…
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How To Use GarageBand Normalization to Correct Your Low Audio Inputs
We built an incredible podcast studio with state-of-the-art digital mixers and studio-quality microphones. I'm not running any special software, though. I bring the mixer output directly into Garageband, where I record each microphone input to an independent track. Even with my mixer…
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How to Uninstall Microsoft Edge in Windows
Historically, Internet Explorer was the default web browser included with Microsoft Windows . However, with the introduction of Windows 10, Microsoft Edge became the default browser, replacing Internet Explorer. Microsoft Edge is designed to be faster, more secure, and more…
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Fastly: Why Performance is Key for the Smart Marketer
To be successful in today’s fast-moving and end-user-focused environment, marketers need a fast, secure, flexible solution that can deliver content in real-time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and…
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How To Create A Snapchat Ad
In the past few years, Snapchat has grown its following to over 100 million worldwide with over 10 billion videos being watched per day. With such an overwhelming amount of followers on this app daily, it is to surprise that…
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Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly…
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Pricing Models, Customer Experience, and the Shrinking Importance of the Tech Stack
When opportunity strikes, you sometimes have to be willing to get your nose bloody. Scott McCorkle Not long ago, I attended a discussion led by Scott McCorkle, a well-known leader at Salesforce who served as CEO of the Salesforce Marketing Cloud. I…
