This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Advertising Technology
How Businesses are Getting Customers with Pokémon Go
When Pokémon Go took the world by storm last year, it didn’t just get players off the couch—it got them walking through the doors of local businesses. The mobile augmented reality (AR) game, which uses real-world locations as in-game landmarks, has created unexpected opportunities for retailers, restaurants, and other brick-and-mortar shops to capture new customers. A recent survey of 500…
- Analytics & Testing
Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was…
- Social Media & Influencer Marketing
Putting Yourself Out There: Navigating Criticism and Negativity
Sharing your voice online, whether through a blog, video, podcast, or even social media, opens you up to a world of possibilities: connecting with like-minded individuals, sparking conversations, and contributing to the online community. However, it also exposes you to the inevitable reality – negativity and criticism. While the internet allows for diverse perspectives and healthy debate, it can also…
- Paid and Organic Search Marketing
SERP: A Visual Look at Google’s Search Engine Results Page Boxes, Cards, Snippets, and Panels in 2024
The evolution of the Search Engine Results Page (SERP) over the years reflects Google’s commitment to improving user experience and delivering relevant information more efficiently. Initially, SERPs were simple, consisting mostly of plain text links and minimal additional features. Over time, as the internet grew and user behavior changed, Google began to introduce new features like Knowledge Graphs, Rich Snippets,…
- E-commerce and Retail
Voucherify: Launch Personalized Promotions With Voucherify’s Free Plan
Voucherify is an API-first Promotion and Loyalty Management Software that helps launch, manage, and track personalized promotional campaigns like discount coupons, automatic promotions, gift cards, sweepstakes, loyalty, and referral programs. Personalized promotions, gift cards, giveaways, loyalty, or referral programs are essential at the early stages of growth. Start-ups often struggle with customer acquisition, where launching personalized discount coupons, cart promotions or…
- Advertising Technology
12 Ways To Drive Quality Traffic To Your E-commerce Website
Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant. So why is quality traffic important? Traffic is one of the key indicators of business growth and performance. Attracting your existing audience…
- Customer Data Platforms
Verisk Marketing: Power Your Campaigns with the Industry’s Top Consumer Contact Data and Insights
In an era where consumers make decisions in an instant, businesses must be able to respond just as quickly. Marketers need access to real-time insights into consumer behavior, preferences, and timing to stay ahead. The challenge, however, lies in removing the guesswork from identifying the ideal customers and delivering the right message at the right time. As markets evolve, so…
- Paid and Organic Search Marketing
How Asynchronous Loading Improves Page Speed and Core Web Vitals
As marketers, we often face the challenge of building fast, responsive websites while integrating third-party elements like social sharing buttons, analytics tools, or real-time data. These tools can significantly impact performance—especially if loaded synchronously. Table of ContentsSynchronous vs. AsynchronousSynchronousAsynchronousWhy This Matters for Core Web VitalsNative async and defer AttributesWhat Happens Without Either Attribute?The async AttributeThe defer AttributeQuick ComparisonPost-Load Script Injection…
- Content Marketing
When Should Your Corporate Website Get a Redesign?
A company’s website is one of its most valuable digital assets. It serves as the face of the brand, a primary marketing tool, and a key driver for lead generation, sales, and customer engagement. However, as business priorities shift and technology evolves, a website can quickly become outdated, ineffective, or even detrimental to an organization’s goals. Determining the right time…
- Content Marketing
Accrisoft Freedom: Websites and Mobile Apps for Your Membership Organization
Accrisoft Freedom is a content management system (CMS) and management platform designed to cater specifically to the needs of membership-based organizations. This includes non-profit organizations, chambers of commerce, trade associations, and other similar entities. With a focus on mobile-first, Accrisoft Freedom offers an extensive range of features and functionality to help your membership organization build and maintain your website, while…
