Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Content MarketingFacebook Advertising

    Insights: Ad Creative that Drives ROI on Facebook and Instagram

    Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well,…

  • Email Marketing & Automation
    Inbox Rate versus Deliverability Rate

    Inbox Rates Versus Deliverability

    If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry, any email delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores…

  • Change Your Search Engine in Safari on Leopard

    I’ve been using Safari 4 for a week or so. It was only today that I realized that I couldn’t actually change the default search engine within Safari. Ugh! Thankfully, there’s Glims, an application that allows you to manage your search engines in Safari. You can add, remove, edit and customize the search engines of your choice. It’s incredibly simple…

  • Email Marketing & AutomationMulti-Channel Marketing Infographic

    How Email Integrates Multi-Channel Marketing

    In this day and age, marketing is multi-faceted. From blogs to social media to infographics to email, it is important that all of our messaging is consistent and integrated. We’ve found over the years that email is at the core of multi-channel marketing. We worked with our friends at Delivra to create this infographic about how email helps marketers consolidate…

  • Paid and Organic Search MarketingConductor: Organic SEO Content Marketing Platform for Enterprise

    Conductor: An Organic Marketing Platform for Your Enterprise MarTech Stack

    Businesses face unprecedented challenges in standing out online. With constantly evolving search algorithms, increasing content competition, and the pressing need to maintain website performance, marketing teams struggle to drive organic growth and consistently demonstrate ROI. Technical issues can silently erode traffic while content teams wrestle with knowing what to create and how to optimize it effectively. Conductor Conductor is a comprehensive…

  • Artificial IntelligenceBest Practices for Improving Customer Journeys

    The Art & Science of Improving the Customer Journey in 2023

    Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to adjust their strategies more quickly… Up to 60 percent of potential sales are lost when customers express intent to purchase but ultimately fail to act. According to a study of more than 2.5 million recorded sales…

  • Content MarketingVoiceJungle: Professional Voiceovers

    VoiceJungle: A Fast, Affordable, and Guaranteed Solution for Professional Voiceovers

    Businesses and content creators face numerous challenges in producing high-quality audio projects. Shrinking budgets, tight deadlines, and needing professional voiceovers can make the process seem daunting and expensive. Many find themselves settling for subpar results or overpaying for voiceover services, leading to frustration and disappointment. VoiceJungle VoiceJungle is a platform designed to simplify the voiceover process and deliver exceptional results at…

  • Marketing ToolsFlippa: Value, Buy, and Sell Websites Online

    Flippa: Your Guide to Valuation, Buying, Or Selling Web Properties for Maximum Profit

    Entrepreneurs face many challenges when valuing, selling, or acquiring websites. The digital landscape is constantly evolving, making it difficult for website owners to determine the true worth of their online assets. Many talented individuals excel at launching innovative websites and building a loyal customer base, but they often lack the financial resources necessary to scale their businesses to the next…

  • Content MarketingEvent Marketing Infographic

    How Does Event Marketing Increase Lead Generation and Revenue?

    Many companies spend upwards of 45% of their sales and marketing budget on event marketing and that number is increasing, not decreasing despite the popularity of digital marketing. There’s absolutely no doubt in my mind of the power of attending, holding, speaking at, displaying at, and sponsoring events. The vast majority of our clients’ most valuable leads continue to come through…

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