This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
Inbox Rates Versus Deliverability
If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry, any email delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores…
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Change Your Search Engine in Safari on Leopard
I’ve been using Safari 4 for a week or so. It was only today that I realized that I couldn’t actually change the default search engine within Safari. Ugh! Thankfully, there’s Glims, an application that allows you to manage your search engines in Safari. You can add, remove, edit and customize the search engines of your choice. It’s incredibly simple…
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Email Marketing & Automation
How Email Integrates Multi-Channel Marketing
In this day and age, marketing is multi-faceted. From blogs to social media to infographics to email, it is important that all of our messaging is consistent and integrated. We’ve found over the years that email is at the core of multi-channel marketing. We worked with our friends at Delivra to create this infographic about how email helps marketers consolidate…
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Content Marketing
How Does Event Marketing Increase Lead Generation and Revenue?
Many companies spend upwards of 45% of their sales and marketing budget on event marketing and that number is increasing, not decreasing despite the popularity of digital marketing. There’s absolutely no doubt in my mind of the power of attending, holding, speaking at, displaying at, and sponsoring events. The vast majority of our clients’ most valuable leads continue to come through…