This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Customer Data Platforms
How E-commerce CRM Benefits B2B and B2C Businesses
A significant shift in customer behavior has impacted many industries in recent years, but the e-commerce sector has been hit the hardest. Digitally savvy customers have gravitated toward a personalized approach, touchless shopping experience, and multichannel interactions. These factors are pushing online retailers to adopt additional systems to assist them in managing customer relationships and ensuring a personalized experience in…
- Social Media & Influencer Marketing
Planning to Plan the Plan for Social Media
When putting together a content and social media strategy, the single most important task is to establish which platforms and services are most useful for your needs.
- Social Media & Influencer Marketing
How Startups Are Nailing Their Launch on Product Hunt
The launch process for a startup in any industry is universal: come up with a great idea, make a demo version of it to show off, attract some investors and then profit once you hit the market with a finished product. Of course, as industries have evolved, so have the tools. It’s every generation’s aim to uncover a new way…
- Email Marketing & Automation
How Email Integrates Multi-Channel Marketing
In this day and age, marketing is multi-faceted. From blogs to social media to infographics to email, it is important that all of our messaging is consistent and integrated. We’ve found over the years that email is at the core of multi-channel marketing. We worked with our friends at Delivra to create this infographic about how email helps marketers consolidate…
- Paid and Organic Search Marketing
Conductor: An Organic Marketing Platform for Your Enterprise MarTech Stack
Businesses face unprecedented challenges in standing out online. With constantly evolving search algorithms, increasing content competition, and the pressing need to maintain website performance, marketing teams struggle to drive organic growth and consistently demonstrate ROI. Technical issues can silently erode traffic while content teams wrestle with knowing what to create and how to optimize it effectively. Conductor Conductor is a comprehensive…
- Email Marketing & Automation
The Anatomy of an Email Newsletter
Email marketing is the easiest and most cost effective means of reaching out to your target audience and keeping them engaged. It can be the revenue driving tool for your business that you’ve been looking for! With the right email marketing strategy in place, you can achieve a greater access to your existing and potential customers and put your message out…
- Analytics & Testing
Press Ganey: Elevating the Human Experience in the Healthcare Customer Journey
In the healthcare landscape, delivering exceptional patient care goes beyond medical expertise. It’s about creating a holistic experience, prioritizing empathy, communication, and understanding individual needs along the customer journey. Patients and employees seek a healthcare experience that is efficient and effective but also compassionate and supportive. Healthcare organizations increasingly recognize the need to measure and improve the human experience across…
- Paid and Organic Search Marketing
Uberall: The AI-Powered Multi-Location Marketing Platform
Businesses with multiple locations struggle to maintain consistent online visibility and engagement. Managing listings, responding to reviews, tracking analytics, and engaging customers across multiple platforms can quickly become overwhelming. Without a streamlined system, businesses risk losing potential customers to competitors who are more accessible and responsive online. Uberall Uberall provides an AI-powered multi-location marketing platform that simplifies location-based digital marketing.…
- Customer Data Platforms
Jotform: Capture and Integrate Your Event Registrations with a Customizable App In Minutes
Capturing event registrations has never been easier or more efficient. Traditional registration methods can be cumbersome, requiring multiple tools to manage forms, payments, and attendee communication. Event planners need a streamlined, professional solution that simplifies these processes while providing a seamless experience for attendees. JotForm Jotform simplifies event management by offering user-friendly tools to create and manage registration forms. Whether…
- Public Relations
The Resilience of Press Release Distribution in the Social Media Era
Social media’s rise has undeniably transformed how journalists discover and report news. In this digital age, information spreads unprecedentedly, and the dynamics of media engagement have evolved. Yet, amidst these changes, one traditional tool continues to stand strong—the press release. In this article, we explore the essence of press releases, the art of their distribution, their continued relevance, and best…
