This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
Insights: Ad Creative that Drives ROI on Facebook and Instagram
Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t buy it. Facebook marketing works extremely well,…
- Analytics & Testing
How Social Signals Boost Your Online Presence in 2025: A Dual-Engine Approach
Social signals—interactions like likes, shares, retweets, and comments—act as a real-time pulse of your brand’s popularity and engagement on platforms like X, TikTok, and Instagram. These signals don’t just shine on social media; they ripple into your search engine visibility, driving traffic and credibility. But here’s the catch: while social media thrives on instant feedback, climbing search engine rankings (on…
- Analytics & Testing
How to Review and Audit your CRO Strategy for Gaps and Blind Spots
It could legitimately be argued that Conversion Rate Optimization (CRO) is an art form within its own right as far as skilled marketing departments are concerned. Optimizing conversions can fundamentally make all the difference between receiving traffic and seeing your flow of visitors perform the desired actions on-site. For smaller businesses, it can be difficult to constantly ensure that your…
- Marketing & Sales Videos
4 Video Production Myths And Their Solutions
We’ve been encouraging all of our clients to leverage video as part of an overall online marketing strategy. Many of your web visitors are abandoning your site altogether because there’s no video. Others are not even making it there because your videos don’t show up in results in video searches. YouTube continues to be a leading search engine behind Google……
- Marketing Infographics
Return on Social Media Investment
Social media had incredible promise as a medium to foster a relationship between the customer or client and the business providing the products or service. Many companies jumped instantly on board but the ROI has been elusive as it didn’t often end in immediate or direct revenue. Before you can set your social program up for success, it is important…
- Sales and Marketing Training
Creating A Digital Roadmap For Forward-Looking Businesses
Tim Duncan, Product Growth Lead at Bottle Rocket, discusses the value in creating a common digital vision within a company and how businesses can become more agile in adapting to ongoing digital market change.
- Content Marketing
Planable: Streamlining Content Workflows, Approvals, and Publishing for Marketing Teams
Content creation and management can often become cumbersome and have inefficiencies and miscommunications. This is particularly true for teams relying on traditional spreadsheets or basic task managers for content planning. Specifically, content teams have the following challenges: Time-Consuming Approvals: Getting content approved can be a lengthy, frustrating process, consuming significant work hours. Disjointed Communication: Teams often struggle with miscommunications and…
- Customer Data Platforms
Toluna Start: Real-Time Consumer Intelligence With A Global Community
Companies seeking market research face the constant challenge of understanding and responding to rapidly changing consumer preferences and market trends. Traditional market research methods often fall short of delivering timely, actionable insights that can drive strategic decision-making. Business leaders, marketers, and researchers increasingly seek more efficient and flexible solutions to gather consumer intelligence and stay ahead of the competition. Toluna…
- Artificial Intelligence
The Art & Science of Improving the Customer Journey in 2023
Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to adjust their strategies more quickly… Up to 60 percent of potential sales are lost when customers express intent to purchase but ultimately fail to act. According to a study of more than 2.5 million recorded sales…
Build a Path with Google Earth
The Indianapolis Cultural Trail is the Legacy of Gene & Marilyn Glick. The Cultural trail is a world-class urban bike and pedestrian path that connects neighborhoods, Cultural Districts and entertainment amenities, and serves as the downtown hub for the entire central Indiana greenway system. It’s a fantastic project that is beginning to take root here locally. In speaking with Pat…
